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: 13th Jan 2022         : Lovetto Nazareth

SEO Strategies to Rank Better for Voice Search

Table of Content

Although voice search began as a tiny notion, it has grown to become one of the most essential themes in the search arena. The ease with which individuals can search using speech is unparalleled, and they can't get enough of it.
With the almost exponential growth in voice searches that is predicted it is imperative to create content that is optimized for voice search. If not, you will be unable to gain any organic momentum. Given the fierce competition for the top spot in search results, the road ahead is bound to get more challenging in the days to come.

Voice Search: A Dialogue System

If you are still unsure the voice search function is actually a dialog system. It is a much-improved and advanced one.

How do you define a dialog system

The name implies the word "dialogue system" refers to an electronic system that is designed to converse with a human. It makes use of various methods of communication such as text gestures, speech, and gestures. for the input or output signal.
Although every dialogue system comes with various components, a dialogue manager is present in all dialogue systems. It analyses the meaning of dialogue and controls the strategy of dialogue.
The initial spoken dialogue system was first introduced in 1977 and has seen constant development and research throughout the process. Through technological advancements, we've been able to create extremely effective dialog systems.
Autonomous speech recognition (ASR) is utilized to feed input signals to devices that search for voice. Some also offer speech-to-text (TTS) to allow sharing of results.
It is not necessary prior to start the search using an audio search device. When the device is able to input data it will recognize the language of the question was requested. The query's keywords will be recorded, and the query is answered in the correct manner.
Certain devices that have screens can show the results, while the majority of devices speak back to the person who searched.

What is the reason why voice search is getting bigger?

Imagine that you're in the kitchen making something new and are confused by the steps of the recipe. It is highly unlikely that you would want to operate your phone using your dirty hands.
What do think might aid you? It is possible to make use of your voice assistant to repeat the entire recipe and then cook happily. There are numerous situations and instances similar to the one mentioned above, where voice search saves our day.
SEO service providers in Dubai and around the world are starting to put a lot of emphasis on voice search and they believe that it is going to be the primary medium used by searchers.
The most prominent reasons why voice search is slowly becoming the trending topic are:

  • Voice Search is more efficient and easier
  • There isn't a shadow of a doubt that voice searches are faster when compared to traditional techniques of searching queries which is what makes it the most important reason why people are adopting the trend.
  • Voice Search is more suitable and convenient
  • In the digital age where time is money, nobody wants to write down their questions. When the answer is just one spoken word away, many people take the easy route.
    When we were forced to decide between writing or speaking an inquiry like "which is the second-highest mountain peak in the world after Mount Everest," we most likely would select the latter option due to obvious reasons.
  • Voice Search is a good choice for Mobile
  • This is the most likely reason that voice search has become popular and ubiquitous among people today. Smartphones have become smart speakers and search assistants since mobile users use voice search to a great extent. It is easy for people to simply use their smartphones and use voice search when on the go.

What makes Voice Search different from traditional Search

A device that can fetch the results you need isn't identical to typing a query into your desktop. Voice search is a completely different experience.

  • The keywords for Voice Search are longer and Conversational
  • When we talk to the smart device and are asked questions, we usually use the entire question rather than just using the words.
    When we're working on our desktops on the computer, we could enter "make pudding cake" or "pudding cake recipe."
    If we speak such as, "Hey Alexa, how do I make a pudding cake at home?"
    If you take a look the length of keywords in both of the above search results is different and our voice search being lengthier and more informal.
  • Local Listings search is the top priority for voice searchers
  • The majority of voice search queries are comprised of "near me" questions. This confirms two factors:
    1. People make use of voice search to locate places to go to and hotels for a stay in, and restaurants for a quick bite to eat.
    2. Aside from locations individuals also require information on the time and events also.
  • Voice search results are quick and to the point
  • The results of the voice search are typically the snippets of the content we find on traditional search results. Google is heavily dependent upon knowledge graphs as well as rich, snipped snippets in order to solve voice-related queries.
    People who search for information want fast and immediate results and Google recognizes this. Voice search is one medium that can deliver immediate answers with minimal effort. In general, rich snippets of information are returned when someone searches using voice.

How to do keyword research for voice search?

With an understanding of the way that voice search functions and its different features, it is crucial to know the keyword research procedure for this trend.
A few things to keep in mind when preparing keyword phrases for voice searches include:

  • Keywords for questions must be focused on. Like we've seen before in the previous post, voice search queries include lots of questions such as how, what, which, when, why, and where. If you are planning to add keywords to voice search, be sure that you add these.
  • The long-tail keyword can answer a question and users have been following this method in the use of voice. Long-tail keywords should be considered when we are optimizing for voice search ranking.
  • "Filler words" are essential to be used in queries that will make the query more human and conversational. Examples of filler terms include "I, the, of the, on the, to, for," for example.
The points above are essential for the effectiveness of research into keywords for voice. The strategy you use for your keywords should keep these points at the forefront for better outcomes.
You'll have to do some digging but you will be able to emerge as successful. To speed up the process of finding keywords I would recommend using SEMrush.

interesting stats about voice search

How to optimize for voice search?

In the age of voice searches, where the competition is only going to get more difficult in the coming days SEO's and digital marketing agencies should be on the lookout for optimizing their content to be suitable for voice search. This is a good practice that can help you achieve better results for voice search and boost your organic reach.
Here are some tried and tested methods to optimize your content for voice search:

  • Optimize to get Rich Answers
  • A SEMrush study done on voice search discovered it was "70% of all answers returned from voice searches occupied a SERP feature (with 60% of those returning a Featured Snippet result)." It's likely that most intelligent devices that have voice search capabilities will give an identical answer to certain questions. The answer is usually a thorough answer to the query.
  • Make use of conversational language for content
  • Conversational language is the primary aspect of a voice-search query, and it is important to make use of this. The more we employ robot words in our content the less chance we have to appear in results for voice searches.
    We will greatly benefit from the use of natural language when we write or post on the internet. If we make use of natural language there are plenty of possibilities for matching based on the use of verbal questions.
  • Target long-tail keyword phrases

  • Yes, they are longer than searches made on keyboards because of their conversational nature. Additionally, we know that Google loves lengthy, complete content. We can't create content for each keyword in voice searches However, we can certainly include all the terms in a fully-fledged article.
    Content creators can make use of this technique to create long-form content including all long-tail terms that are found in voice queries.
  • Re-imagine and restructure your Content
  • Since voice searches are far more conversational than traditional searches. We all have to review our content and structure. The goal is to incorporate concise questions and their answers in order to enhance the layout of the content and improve its accessibility to voice search.
    The study of Backlinko suggests that Google prefers concise, short answers to queries made by voice and that the average answer to a voice query is 29 words long. According to the SEMrush Voice Search study conducted for Google Assistant found "Text length of the answers returned was nearly the same for every device (around 41 words on average)."
  • Enhance the load time of your Website
  • While it's an important factor in voice search, however, it frequently isn't considered. However, that doesn't diminish its significance even a bit.
    Sites that take a longer time to load are often abandoned quickly when compared with those which load fast. The speed of loading a website is a direct effect on bounce rates and consequently, it is essential to optimize at all times.
  • Pay attention to mobile
  • The major announcements made in Google's recent update were directly connected to mobile devices or that are related to mobile. Google insists on a mobile-friendly experience and pledges to improve it every day.
    Mobile is a clear winner in terms of voice search because the majority of queries are made via voice by mobile. It is essential to be prepared to give a great mobile-friendly user experience.

This is it for today's blog. I hope you enjoyed reading it and that you learned a thing or two about ranking for voice search. Be sure to share your comments and reach out to me if you have any questions.
If you are a business owner who wants to rank your website on search engines for voice search, contact Prism Digital, the best SEO agency in Dubai and our experts will help you devise strategies that will skyrocket your search engine rankings and reach the top where all the conversions happen. See you on the other side. Goodbye.

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