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Digital Marketing Channels - Prism Digital

: 08th Aug 2022         : Lovetto Nazareth

7 Unique Digital Marketing Channels To Use in

Table of Content

There are numerous unique digital marketing channels for companies to locate and interact with their customers as the digital world grows. The digital marketing landscape has changed, enabling businesses to establish value and trust with their audiences in novel and interesting ways.

Here Are The Top 7 Unique Digital Marketing Channels To Use in 2022.

Affiliate Marketing

Influencer marketing and affiliate marketing operate quite similarly. Influencer marketing is when influencers, celebrities, and other brands are compensated to promote your goods or services. Influencer and affiliate marketing have several distinctions, but lead generation and payment processes are two of the most significant ones.

In essence, when a business launches an affiliate marketing program, it makes it possible for businesses and individuals to sign up to be affiliates. On platforms like eBay, promoting your affiliate program to influencers and businesses is simple. As a result, unlike with an influencer marketing campaign, your marketing team won't need to go looking for influencers.

Additionally, you only pay affiliates when a sale is made rather than paying influencers for a post that may or may not result in conversions. Each affiliate who promotes your product gets a special URL that you can use to track sales as a result of their work. Affiliates often get a cut of every sale when one is made.


Despite being less than 20 years old, podcasts already seem to be a part of our media culture. Podcasts are currently one of the most widely consumed forms of media. The percentage of people that listen to podcasts is around 57%. Statistics predict that 160 million people will be listening to podcasts in 2023!

However, investing in a platform just because it's popular doesn't guarantee that you'll get new clients or a profitable return on your investment. The good news is that podcasts could support both of those goals.

Typically, three things are taken into account as you develop your digital marketing strategy. First, how can we spark the curiosity of potential new clients in our company? Second, how will we persuade these people to buy from us? Third: How can we strengthen our bonds with present clients so they keep doing business with us? Potential customers need to trust your brand in order for them to become repeat customers. Podcasts can be helpful tools for increasing audience trust. As consumers seek out companies that are more genuine, podcasts give you the chance to interact with your audience directly by providing genuine, in-depth material.


Events may be a great investment, whether they are live or virtual. Screen exhaustion contributed to a decline in attendance rates during the Covid-19 pandemic, so if you're organizing a virtual event, think about hosting an on-demand event.

Webinars and pre-built courses are examples of on-demand events that are often shorter than other events and may be viewed again and again whenever your audience has the time. Additionally, the material may be reused and repurposed over time, continuing to have an impact on your marketing initiatives despite the time commitment needed to develop it.


Every year, more businesses realize how important it is to invest in video content. In addition to being crucial for businesses looking to expand on platforms like Instagram, TikTok, or YouTube, video content can also be very advantageous for companies on Facebook, LinkedIn, Twitter, and other social media.

The most essential benefit of video is that it makes it easier for your customers to learn about you and develop trust. Video also helps to enhance conversions, connections, and ROI.

Are you unsure of the information to add to your videos? Consider recycling web or social media content. Make that content into a video if you run a popular blog or offer insightful captions on Instagram. Use analytics to determine what your customers prefer.

Some topics to consider are:

  • Live video: When you have an organization update, consider joining a live video. The social media platform will typically let your fans know about your video and aid in increasing engagement.
  • How-to videos: Inform your audience about your goods and services while delivering value and cultivating their trust.
  • Explainer video: This can include everything from your product to the goals of your company.
  • Testimonials: Request a video testimonial from a client describing their enthusiasm for your brand. It's always a good idea to increase the social proof on your website and other digital venues.

It's also crucial to keep in mind that your content doesn’t need to be expertly created. Genuine content produced on your phone has a similar impact. You don't need to hire a professional videographer as long as the audio and video are clear and the topic is understandable.


One of the newest tactics that digital marketers can use in 2022 is blockchain technology. Non-fungible tokens, often known as NFTs, are special digital assets that can be bought and traded. For instance, people can buy prints and replicas of a painting an artist creates on canvas, such as the Mona Lisa, online, yet the original Mona Lisa can only be owned by one person or organization. Each NFT is like a digital Mona Lisa.

Public Relations

Increased brand trust among current customers might result from favorable media coverage from reliable sources. Since many companies stopped spending on PR over the last ten years and started doing so in innovative methods, such as social media, we decided to put it on our list of unusual channels. Public relations is a powerful instrument that businesses may use to grow their brand and presence while quickly achieving their objectives.


An excellent method to generate leads and provide existing audiences with something of value is to create an e-book. Consider a subject that your audience would be interested in learning more about. For example, if your company sells cookware, your audience would find an e-book on how to care for their cookware or a buying guide to be helpful.

When your e-book is finished, you can either give it away as a thank you to anyone who joins your organization's email list or you may sell it on Amazon!

To finalize, these are some of the unique digital marketing channels that most people are using in 2022. Whether it’s a direct business or a way to make passive income, you’re bound to score from one of the above-mentioned channels. If you need an e-Commerce website to get you started, contact Prism Digital and we shall create an exceptional website to run your operations.

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