: 13th Mar 2021 : Lovetto Nazareth
The Ultimate Guide for Improving SEO of Your Travel Website
90% of travelers start their travel and booking process through search engines. Use these valuable tips and tricks by leading SEO Agencies for improvingthe SEO of your travel website so that it shows up when your potential clients search online.
Table of Content
- Why is travel SEO important?
- Why is site responsiveness important?
- How to drive traffic to a website using Social Media?
- Should travel websites have a blog?
- Why is it important to have links from authoritative websites?
- Why a travel website should have proper navigation?
- What is the importance of appealing content?
- Why is schema markup important?
- Is it necessary to track your competitors?
A cheat sheet for B2B Lead Generation by Best Lead Generation Agencies in Dubai
Started a travel business and looking for ways to increase bookings and make more sales from your travel website? Want to guarantee a steady growth of your travel business? All this can be made possible through one major change and that is by improving the SEO of your travel website.
In this article, we will be looking at different ways of improvingthe SEO of your website but before we get on with it, it is important to understand why travel SEO is important.
Why is travel SEO important?
If you are here and you are reading this, it means that you are new to the travel business or that you have started a travel website and the concepts of SEO and digital marketing are new to you. Don't worry about it. After reading this blog, you will understand what SEO actually is and why is it important for your travel website.
The main reason why SEO is important for any site is that if you have good SEO, your website will appear higher in the Search Engine Result Pages (SERPS). If you don’t, you are eventually losing a huge number of your potential customers to your competitors with better SEO and higher rankings.
The better the SEO ranking, the higher your website will be placed on the search engines, and that ultimately means more clients and more business. It has been observed that a constant flow of targeted traffic can really transform a business by providing greater opportunities.
Keeping in view the importance of SEO for any website, there are many SEO companies in Dubai established with the sole purpose of helping businesses improve their SEO rankings.
According to a survey, around 90% of travelers start their travel and booking process through search engines. That means your potential clients are searching for you online and your website needs to be search engine optimized so that it pops up when your potential clients search for it.
Use these valuable tips for improving the SEO of your travel website:
1. Make your site responsive
The world is changing and so are the needs of the masses. People are switching entirely to mobile internet as it is more convenient and portable for the users and is available at an arm’s length. Keeping in mind the increasing use of mobile internet, it is important that you consider making your travel website responsive or mobile-friendly.
The reason is that 50% of people book tickets using a mobile device and if your website is not mobile-friendly, there is a huge chance of your website not showing up on searches, and even if it shows up, it won’t be streamlined and users won’t be able to interact with it properly. This will eventually lead to you using a potential client and you surely don’t want this to happen.
To make sure that your website is responsive, here are a few factors that need to be taken care of or to be kept in mind according to Google mobile ranking factors.
➣ Use mobile-friendly web design
You should design a website that is suited for all kinds of devices. The better the design of your website, the more potential customers it will attract.
➣ Decreasing page load time
Nobody likes to wait. Quicker the work is done, the better. So, it is important to keep it in mind and publish your mobile website in AMP format so that the load time is decreased and the visitor does not have to wait for long.
➣ Image optimization
Keep in mind that the smaller the file size will be, the lesser time it will take for the page to load. You must find the balance between image size, dimension, and quality so that the images look attractive and appealing but don’t affect the load time.
➣ Use the optimal text size
Make the font large enough for the reader to be able to read without the tedious task of zooming in and out because makes the visitor lose interest. The idea is that the size should be neither too large nor too small but optimal for the readers.
➣ Don’t use small touch elements
Keeping in mind the size of the screen, you should design no button smaller than the size of thumb and finger touch otherwise it becomes really inconvenient for the user.
➣ Don’t use any unnecessary pop-ups
Only use important pop-ups like the cookie pop-up and avoid all kinds of useless pop-ups that have the potential of diverting user’s attention.
2. Carve a path to your website using keywords
When does your work start as a travel site operator? When people plan on getting a ticket? Or When they plan on visiting Paris? No, your work starts as soon as one starts thinking about getting a vacation or going on a trip. Your first task is to predict how your customer-to-be will try to accomplish his goals.
Between the customer using the internet for help and reaching your website for your services, lies an important link which will be the deal maker. That link is the keywords.
You must use the most relevant and pinpoint keywords to drive the right audience to your website. You can either use the long-tail keywords or the short-tail keywords depending on your needs and the topic in consideration.
The long-tail keywords are important as they describe what your potential customer wants. Therefore, they must be as precise as they can be. If you feel like you can not do it on your own, don't worry about it. Many SEO companies specialize in helping business websites like yours reach a better and targeted audience.
3. Using Social Media networks as a medium
Social Media is one of the main factors responsible for pushing people to plan a vacation. The world is full of wonders and is full of beautiful places worth exploring. A single captivating photo can cause a travel enthusiast to pack his bags and plan his trip.
Therefore, you cannot neglect the role of Social Media in your business. Keep an active Social Media presence and use it as a platform to drive targeted traffic to your travel website.
Captivating pictures are really important when it comes to deciding where to go for a trip. Make sure your website has plenty of unique destination pictures to persuade the visitor into booking a ticket.
4. Initiate blogging
If you have a travel business, there is absolutely no better way to promote your business than having your own travel blog. People engage more with personal experiences and when you slide your agency to the over-enthusiast travelers, it's a success every time.
You can come up with creative ideas to engage potential customers on your website. For example, you can have a "random post" option for your blog which can work as a dart on the map for travel enthusiasts. When blogging, you can show your creative side to attract more and more potential clients to your website.
5. Links from authoritative travel-related sources
Link building is really important when it comes to getting a better SEO ranking. You can register your agency under any of the famous travel websites, for example, The Telegraph Travel, TripAdvisor, UK Travel Advice, CNN Travel, Forbes, Yahoo Travel, and many more.
Associating your agency with these sources not only helps you improve your website SEO to get a better Google ranking but also is a major breakthrough in building reputation and authenticity online. People trust the websites that are linked to some big names more rather than relying on some unknown source.
6. Introduce navigation to your website
Sometimeswhile browsing through a website, after a few clicks, you find yourself lost on an unknown page and after trying several times to make your way back to the main page, you give up and end up closing the website altogether.
This is exactly what you don’t want your website visitor to face. People browsing online have multiple options and they won’t stick around if your website is not giving them a smooth experience.
That is exactly the kind of mistake you have to avoid while designing your website. It is really important that if your website has a large number of pages, it should also have a well-designed internal link structure.
To ensure a better experience for your users, you must put up site navigation. Or if you want, you can also put breadcrumb trails on the top of the page to avoid any kind of inconvenience for the visitors. This type of system works better when your content is divided into sections and subsections. It makes the experience convenient and smooth for the visitors and there is a high chance that they might end up booking tickets from your website if they are satisfied enough.
7. Create visually appealing content
Visually appealing content always drives attention and is responsible for attracting a large number of potential clients. You must equip your website with the most appealing pictures and videos that have a particularly strong potential to amaze your visitors and motivate them to embark upon the journey. If your content is convincing enough, only then you have a chance of converting the visitors into customers.
8. Fill out a schema markup for your website
Schema markups are one of the coolest features introduced by Google to this date. It is implanted on Google’s first page. If your website has the highest Google ranking, only then will your website information be shown under the schema markup.
You can add as much information related to your business as you want. Many SEO agencies in Dubai excel in this regard. It will help rank you higher in search results and it will also increase the click-through rate.
9. Keep an eye on your competitors
The travel business is full of challenges and is evolving at a rapid rate. It is a business that needs power and energy to cope up with the problems as well as the competition that comes with it. Keep an eye on your competitors and the latest trends in the market.
Check out the keyword rankings, domains that link to their businesses, and their activity on Social Media networks Always try to stay ahead of your competition by implementing newer strategies and keep your competition in check, making sure that you are not lagging in any aspect.
This is it for today’s blog. I hope that you enjoyed reading it. Don’t forget to share your feedback and if you have any questions, feel free to ask in the comments section. If you want any sort of assistance with your website’s SEO, write to me and I’ll get back to you as soon as possible. Thank you