Top 6 Digital Marketing Ideas for Startups in 2019
Most startups these days have adopted digital marketing. However, not all digital marketing strategies hit the bullseye. Do you know which digital marketing strategy you should adopt for your startup? If not this blog is for you. Here are Top 6 digital marketing ideas for startups in 2019.
Research Competitors and Differentiate Yourself – Competitor research is critical for the fact that as a neighborhood/ startup business, you’ll need to have the capacity to offer an extra incentive in the existing market. Google Search is an extraordinary place to begin. You can perceive how your rivals are situating themselves with the help of their promotions and advertisements. If you have adequate amount of knowledge about your businesses competitors it will help you to think out of the box and devise a unique USP for your brand or business.
Know Your Audience – For any business to exist long term in the marketing knowing your potential audience, their needs and preferences is crucial. As the saying goes, “Customer is the king”. It’s true, since ultimately without them your business is nowhere. Therefore, comprehend what your customers require, what they need and what you can offer. That way, you’ll rapidly turn into a major brand to a tiny group of onlookers, which will be an incredible begin and make the greatest effect.
Don’t only get a Website; Get Your Website Basics Right – In today’s world it is true if your business is not on the Internet then your business is out of business! Therefore, developing a website for your business is not enough. Online clients are winding up progressively as far as the experience they anticipate from a website. They need a quick stacking site as a base necessity. They expect an easy to understand, informative and clutter free website. As a startup business, you might not have the finance to build an exceptionally perfect website, however you don’t need that, you just need to get fundamentals right. Seek help from Prism Digital, the best web development company in Dubai.
Develop a Strong and Active Social Media Presence – In 2019, it is estimated that there will be around 2.77 billion social media users around the globe. Social media use keeps on growing day by day, making it all the more important that your business is on it at all times. Customers have the tendency search your company on social media after Google. Therefore, build a strong social media presence for your business/brand. One great idea for social media this year is to make use of the Live video features. Facebook, Twitter, Instagram as well as YouTube all have live streaming options. This will give your business an opportunity to generate hype for things by hosting live events on social media and will get people excited for a big reveal and show them new products via live streams thus building curiosity and hype.
Try Social media advertisement – Speaking of social media; start small by trying to run Ads on Facebook. Drop the old conventional methods of advertisement as the major chuck of your target audience is on social media to be more specific Facebook. Facebook has many ad types that can be used to help you build more local awareness, drive to targeted landing pages and even get you more followers. No matter what your goal or mission statement, there’s probably a Facebook ad type that will work for your brand/business. Advertising is another one of those things that are better left to the experts. Without experience or knowledge of proper targeting, you may end up losing money. Therefore, seek assistance and guidance from best social media advertising agency in Dubai. Prism can help you engage with your customers on Facebook, we can create your page and manage it for you with creative content, catchy images, amazing videos, GIFS, Polls, live streaming videos and even run Facebook Ads according to your budget.
Ask for email addresses – Once you have the customer’s email address, you can send them emails that let them know about new promotions, specials, product launches and discounts. You can also use those emails to ask for online reviews or build customer retention! Since online reviews on social media can help you show up in local search results and could even make customers spend more money at your business, you really can’t afford to skip this simple step. Start collecting those email ids and give your business the boost it needs to stand out from the competition.
