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TikTok Content Ideas and Trends for 2021

: 13th Jun 2021         : Lovetto Nazareth

TikTok Content Ideas and Trends for 2021

Table of Content

TikTok as an Effective Marketing Platform

TikTok has quickly engulfed the masses and rose to become a go-to platform for marketers and general masses alike. People use it for a variety of reasons and marketers love it because of the massive engagement rate.
Though the popular belief is that it is relatively easy to gain a significant amount of audience on TikTok as compared to other platforms but it’s pretty easy to get stuck and run out of Ideas. TikTok is a fast-paced platform and if you don’t create content constantly, chances of you getting the viewership you want are minimal.
It has been seen that most of the content that goes viral on TikTok is trendy and contemporary in nature. You’ll have to up your game in terms of following trends in order to get the most out of TikTok.
This blog will cater to this need of generating content ideas in the popular categories and you’ll get insights about what’s working now as well as what’s going to work in 2021.Understanding the topics that are going to garner more engagement will help marketers stay on top of the game.
This is based on extensive research and data analysis done over the years and will help you make the most of it. These ideas will help you understand what kind of content is working and what’s not.

Popular Categories on TikTok

Here are some of the most popular categories on TikTok that you can focus on. These categories generally get the most engagement and viewership.

1. Home & Garden

With lockdowns and travel restrictions, people are spending most of their time at home. Resultingly, they are focusing more on renovating their homes. The one platform they are turning to for inspiration is TikTok and that is why the home and garden category has seen more than 150% growth.
These are the few hashtags that garnered the most engagement and will continue to do well.

  • #bedroomcheck
  • #makeover
  • #diyproject
  • #homedecor
  • #homeimprovement
  • #painter
  • #homerenovation
  • It’s not only about the end product that’s capturing the viewers’ attention but the whole journey. The idea is to take people along on the journey of home renovation or painting, etc.

    2. Camping

    People have been confined to their homes for more than a year now and they’re longing to travel again. With cities being closed, people have turnedtowards camping and traveling to secluded areas.
    This has added to the growth of the camping category on TikTok as well. People are posting about their camping endeavors more and more and apparently; viewers are loving it. The camping category has seen 113% growth during the past year.
    Here are some of the most popular hashtags related to the camping category.

  • #TikToktravel
  • #overlanding
  • #lifehacks
  • #outdoors
  • #jeeplife
  • #offroading
  • #campinghack
  • #survival
  • Marketers can leverage the viewer’s love for outdoor videography by creating engaging content that touches the heart of the viewers and gainsan immense amount of engagement. TikTok appreciates content creators that inspire the audience with their content.

    3. Cooking

    Over the last year, folks have spent more time at home, which means more time in the kitchen, and TikTok is becoming a popular source of recipe ideas.
    TikTok has become a go-to platform for cooking ideas and professional chefs, as well as amateurs, are sharing their short and simple cooking recipes with others.

    The cooking category has always been popular on TikTok, and it has seen 57% growth in recent times.

    Here are a few popular hashtags related to cooking category.

  • #TikTokfood
  • #foodies
  • #easyrecipes
  • #learnonTikTok
  • #recipe
  • #masterchef
  • #ramsayreacts
  • #quickrecipes
  • 4. Video Gaming

    Everybody loves video games and gaming has always been popular on all online platforms and live streaming garners an immense amount of engagement as well. Nowadays, gaming has been widely popular on TikTok as well. People love posting their gaming achievements and streaming videos on TikTok and users engage with them in huge numbers.
    These are some of the most popular hashtags in gaming category.

  • #gaming
  • #amongus
  • #gamer
  • #twitch
  • #fortnite
  • #minecraft
  • #callofduty
  • #xbox
  • This massive growth in the gaming category provides a great opportunity for a variety of brands to engage with the audience. TikTok as a platform is favorable for marketers because of its higher engagement rates.
    A loyal audience can prove to be beneficial for brands and marketing experts. It definitely takes a bit of effort to understand and engage this kind of audience, but returns are unparalleled.

    TikTok Content Ideas and Trends for 2021

    5. Dance

    Dance has always been a part of TikTok culture. It has given rise to a lot of influencers as well and brands have benefitted from it manyfold. It gives a huge opportunity for marketing agencies in Dubai and around the world to engage with the audience in creative ways.

    6. Fashion

    TikTok, a short video-based platform, gives fashion influencers a lot of room to be creative with their content. Style films, clothes haul, and even posing films are used by the leading trendsetters to impart their knowledge.
    Many fashionistas use TikTok to post behind-the-scenes hacks, suggestions, and tactics for achieving the ideal look, in contrast to Instagram's polished appearance.
    Brands engage with influences to market their products and the results have been amazing. Marketing companies are focusing on TikTok as a platform now more than ever because of its effectiveness.

    7. Life Hacks, Advice, Wellness

    The trend of sharing life hacks and short tutorial videos is not new, but TikTok has given it a new life. Short fort videos on TikTok provide a unique opportunity to create concise and specific content sharing life hacks or tips and tricks.
    Digital markers are using this kind of video to share easy-to-do tasks as well as key tips and tricks about marketing strategies. Brands are showing people how to use their respective products and services through these short-form videos and much more. This trend is sure to stay, and it gives you a great opportunity to engage with your target audience as well.
    If you’ve launched a brand and you want to reach your target audience, TikTok should be your go-to platform, apart from all the other platforms of course. You can use TikTok to reach the masses and showcase your products or services.
    If your content is valuable and effective, you are sure to gather a good amount of viewership in no time. Follow popular trends and create content that touches the audience. It is a fast-paced platform, people love to browse through the videos quickly that means it is a bit harder to get the users hooked.
    However, a bit of effort in creating engaging and valuable content set you on the path to gaining a greater audience. Once you have a significant number of followers, you’ll find it easier to catch people's attention and then the sky is the limit.
    This is it for today’s blog. I hope you liked it and that you’ve learned a thing or two about TikTok. Be sure to share your feedback with us in the comments section. If you have any questions or queries, reach out to me and I’ll get back to you as soon as possible. Prism, the best TikTok Marketing Agency in Dubai provides top-notch marketing services using a variety of platforms including TikTok.
    If you run a business and you want to reach your target audience using TikTok, Contact Prism and we’ll take care of the rest. Thank you and Goodbye.

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