: 29th Jun 2021 : Lovetto Nazareth
The Top 10 Components of Excellent Written Content
Table of Content
- What are the advantages of writing great content?
- What are the components of effective content writing?
- How to create compelling content?
- How to write a headline that catches the reader’s attention?
It is a choice to create good content. You have the option of devoting the time and effort necessary to generate excellent content and establish a successful brand. Alternatively, you can take the easy route and produce average content, which will get you nowhere. It will be a complete waste of time and effort.
Content marketers have a clear road ahead of them. You need outstanding content on your blog or website to improve your SEO ranking, increase visitors, and generate leads.
Search engines will assist your site gain more visibility if you publish original content. Google, for example, has made it clear that duplicate material is not tolerated and will be penalized. To put it another way, Google aims to reward websites with high-quality, original content. Great content not only enhances the appearance of your website but also improves its search engine rankings, which may have a significant influence on your business.
Whether you are creating a content site for business or pleasure, it is critical to do it right the first time. We will go over some content marketing techniques for creating outstanding content in this blog. Before that, we will discuss some of the main advantages of generating and providing excellent content to your consumers:
Advantages of creating great content.
Great written content has the ability to:
1. Obtain a high search ranking.
When a potential customer conducts an internet search, this is known as the Zero Moment of Truth (ZMOT). Your content (and brand) will either be discovered or will not be discovered at that moment. Good content ensures your visibility and higher search ranking.
2. Generate traffic.
The marketer's aim is that a searcher would click on the company's website as a result of ranking high. The benefit of having your material listed and visible on search engines pales in contrast to encouraging a visitor to come to your site. Understand that search visitors have a higher intent to buy than visitors from other channels.
3. Generate leads.
The prospect is drawn closer to the brand through great content. This might indicate that the prospect requested a subscription, a downloadable offer, an invitation to an event, meeting, a demonstration, consultation, trial or evaluation, or any number of other activities showing interest.
A pleased visitor is more likely to gain trust in the company and become a customer as a result.
5. Earn the trust of your customers.
Existing customers should be targeted for a variety of reasons, including satisfaction, retention, upselling, referrals, and brand advocacy.
The aforementioned advantages are more general than exhaustive. Additional goals may be met by well-written material, such as securing donations (for a charity), inspiring applications for an HR department, and so on.
Poorly written content will achieve none of the aforementioned goals. It's pointless to waste resources, no matter how insignificant, on producing and distributing shallow, uninspired material.
Let's start with "who" before moving on to "how."
Great written material necessitates the collaboration of three people. You will require:
Great written content needs context to be effective. It is always created to assist in the achievement of a corporate goal.Subject matter expert —
Content writing for marketing purposes is not the same as news reporting or journalism. The excellent content highlights the opinions of professionals.A gifted author —
Your method and topic matter are unlikely to be unique. You are up against it. In the end, the prize is awarded to the creators of the most well-written material.
One, two, or all three positions can be filled by the same person. Just make sure these three hats are worn by someone. Especially if you are a content marketing company, you need to make sure you have the experts filling in all these three vacancies.
Components of great content writing
It is not easy to write content. Consider the following figures. Despite the fact that written content is the most commonly utilized content form by 99% of marketing teams, one in three marketers admits that their content writing is either “somewhat” or “not so” successful.
To put it another way, there is a lot of content out there that is not doing as well as it should. This blog is intended to assist you and your team in improving the quality and success of your content writing. Fortunately, with a little research and practice, anyone can improve their SEO writing skills. To help you develop this skill, here are the 10 components of effective writing.
1. Create a Captivating Headline
There is something wonderful about magnetic titles that are short, snappy, and well-thought-out.
Let's say you get 100 visitors to your blog. Only 20 of them will read the rest of your content, on average. To put it another way, your headlines need a lot of work in order to yield results.
Strong headlines offer precise information and a little description to entice readers, but they do not reveal the entire narrative. In eachof your blog entries, use catchy headlines. Include both Spowerful words and statistics in your titles.
Consider "11 Powerful and Proven Ways to Improve Your Website Rankings" instead of "Ways to Improve Your Website Rankings." Because of its weight, or as I like to call it, "magnetic strength," the first one tends to garner more clicks.
Once you have caught the interest of a sluggish reader, don't let them scroll their eyes and quit reading. Use subtitles to give additional details. Subtitles draw attention to the content's organized and meaningful outlines, making it easier to skim through them.
2. An intriguing intro will pique the reader's interest.
A reader was driven to click on your material because of your title. You must now encourage them to continue reading.
It is easier said than done, though. According to Nielsen Norman Group, users spend about 57 % of their page reading time above the fold, before scrolling. Only the most devoted ones make it much further with the second screenful of material, where the number drops to only 17%. In other words, do not expect your readers to remain around if your introduction doesn't immediately catch their interest.
Jumping right into the material promised by your headline is the greatest method to keep your readers reading.
3. Write for Your Audience.
A catchy opening can help you hold your readers' attention for longer, but it is not a panacea. You must write specifically for your target audience. To put it another way, write for a certain group of individuals rather than for everyone.
It is similar to the difference between an article on "great content writing" and one on "great writing," to provide a basic example.
I can make educated predictions about you since you are looking for content writing advice. You might, for example, work in marketing or create marketing-related material. If this were an essay about "excellent writing," you might be anyone from a student to a novelist suffering from writer's block. If I tried to write for all of those conceivable audiences, I'd probably fail miserably at all of them.
4. Narrow the Scope of Your Written Copy.
From the title to the end, each piece should have a single distinct idea. Following this method can help you develop more logical arguments, write text that flows smoothly, and give clear takeaways to your readers.
Unless you're producing a pillar page that serves as a focal point for a larger discussion, keep your emphasis as narrow as possible. This helps search engines present your content to answer specific queries which will eventually increase your organic ranking.
Unfavorable: How to Enhance Your Marketing.
Better: How to Market Your Small Business More Effectively.
Best: Best practices for SaaS startup social media marketing.
It would be hard to create good material on the first subject since the potential audience is simply too wide. You simply cannot provide advice that is applicable to everyone, from a one-person company to a global corporation. By restricting your emphasis, you may be able to give significant value to a certain issue.
5. Be Engaging
Even though your headline is intriguing, if your content does not instantly captivate your readers once they get on your page, they will bounce. Rambling will cause you to lose transition and flow.
If you publish a blog post with a million ideas in it, your viewers will eventually get disoriented.Also, don't be too repetitive; mix up the terms here and there. Maintain your concentration and keep your reader's attention.
Here are some pointers to help you create compelling content:
➣ Leave readers with unanswered questions. This does not imply having an unfinished post, but rather including questions that prompt readers to consider how they might use the information you gave.
➣ Have an important and exciting start. Have you ever pondered how rapidly individuals form opinions about blog posts? Most readers will probably decide whether or not to read the content within the first few words. Tell readers why they should care and what you will be talking about in the blog article. Make them want to read it by encouraging them to do so.
➣ People enjoy reading a story. You can include an anecdote in your introduction or a narrative in your blog article. Stories can also aid in the clarification of a concept. Include a tale in your blog post whenever feasible. It will make it more interesting and may even help the reader learn.
➣ Finally, if you give material that generates a flurry of comments, search engines will notice that your blog is significant and is being updated on a frequent basis. This is an excellent method for increasing the frequency with which search engines return to your site.
In other words, producing interesting content entails utilizing language that your target audience will understand and appreciate. As a result, oversimplifying or complicating for the purpose of complicating is likely to be less successful.
6. Write in the Tone of Your Brand
Why does certain businesses' content make them stand out more than others?
Continue writing once you have found out who you're writing for and what interests them. It is all about maintaining a level of consistency.
Unless you have a single person in charge of all content creation and communications, you will need to share your brand voice with your whole team in a single, easily accessible document. Otherwise, you risk having various writers adopting opposing viewpoints and tones.
Your brand voice document should include at the very least:
➣ Fundamental principles and goal statement of your company.
➣ A description of your target audience and how they communicate.
➣ The ideal relationship you would like to have with your audience.
➣ Particular terms and phrases that you use.
7. Provide the information that your readers are looking for.
Consider this scenario: you were looking for content writing ideas on Google, came across this post, and then discovered a wealth of knowledge on how to make better video content.
Imagine if, instead of specific advice, I simply published 2,000 words on why excellent content is important but never showed you what it looks like or how to create it.If that happens, you are unlikely to return to this site in the future.
That is why, before you start writing, you should conduct keyword research to determine what consumers desire from your material. This will help show your content to the readers that are looking for specific advice.
8. Use an Outline.
It is time to make an outline after you have done your research and determined what your audience expects from your content.
Why bother with a content outline? Because it facilitates the creation of a more valuable and well-structured piece. Furthermore, it enables you to locate useful sources and statistics to support your claims and give context. Simply set down the questions from your keyword research in a logical sequence. "What is SEO?" might, for example, appear before "Why Is SEO Important?"
Do you need to make several references in a single section? Subdivide those points into subsections, each with its own subheading. For example, under "Why Is SEO Important?" you may add the following subsections.
➣ The value of organic traffic is huge.
➣ Conversions are driven by local SEO.
➣ SEO provides long-term results.
Finally, for each area, look for relevant third-party sources and current information on your site to reference.
9. Incorporate Actionable Advice
The objective of your content should be to guarantee that readers learn something useful. That way, there is a higher possibility they will pass it on and contact you later. They could even join your mailing list or download password-protected information.
Providing precise and practical recommendations laying out exactly how to accomplish whatever you are talking about is the simplest method to educate your readers about anything.
10. Add Trust Factors
There is a lot of information out there. Even if you are in a small niche, there are probably hundreds of articles out there that are identical to yours.
Why should readers prefer your material over that of others? Making your material trustworthy is one of the finest methods to stand out from the crowd. People are more inclined to click on your material if they know it is well-researched and authoritative.
By linking to trustworthy sites, you can back up the arguments you make in your article. Linking to prominent media sources, government websites, colleges, and well-known businesses can help you create more trustworthy content. Obtain backlinks from reputable websites. It is a wonderful indicator that people can trust you if a high-authority site like the New York Times connects to your content. It can also help you rank higher in organic search.
It is a primal step of any branding agency to associate your content with a reputable website to get more customers or readers when you plan to rebrand your company or even launch it for the first time. It is one of the basic marketing tactics.
Lastly, defining your target audience is the first step in creating great content. You cannot write effective content until you know who you are writing for and what they want to hear. Sure, you can write lovely phrases, but if you do not target the appropriate audience, it will not yield results.
This is it for today’s blog. Hope you liked it and that you’ve learned a thing or two about content writing. Do share your feedback and if you have any queries or comments, reach out to me and I will get back to you as soon as possible. If you have run a business and you want to create content that generates traffic, sales, and leads, contact Prism, the Best Content Marketing Agency in Dubai and we will handle it for you so that you can focus on other aspects of your business. Thank you and Goodbye.