Bluewater by Meraas
UI UX Design Test & Development + Front End HTML + Back End Bespoke PHP CMS + Property website development + Property management + Email Management + SMS Management + Digital Marketing + Landing Page Development
Bluewaters is an island that blends a pioneering spirit with the exhilaration of city life to create an unrivaled experience that includes Caesars Palace and Ain Dubai, the world’s tallest and largest observation wheel. One of the leading property developers in the UAE, Meraas contracted to design and develop the new website for the prestigious Bluewater project.
Prism Digital was chosen by Meraas in order to create a customized ECRM solution for the website as well as a fully mobile responsive frontend and backend of the website.
UI UX Design Test & Development + Front End HTML + Back End Bespoke PHP CMS + Property website development + Property management + Email Management + Sms Management + Digital Marketing + Landing Page Development.
Prism started by understanding their core requirements in terms of project value, target positioning, and brand attributes of the project. We created a site map and a wireframe based on the client brief. The core design principle of the site was that it was supposed to give all the information about the project in a simple and smooth manner with not too many clicks. There were features to view video as well as photographs and rendering of the floor plans of the project on the website. Since the website also functions as a landing page, it needed to be secure and be able to load in under 0.5 seconds on any mobile. However, as the website has several videos on the home page as well on the inner pages, it was complicated to manage, our technical team managed to pull it off seamlessly.