: 15th Jul 2021 : Lovetto Nazareth
Calibrating Your Brand Voice to Achieve the SEO Advantage
Table of Content
- Why is it important to develop a distinct brand voice?
- How to optimize content to rank on search engines?
- Are title tags important for SEO?
- What are the elements of a good title tag?
- How to write an enticing meta description?
- How to optimize headlines for SEO?
- Why should you optimize your website images?
- Is voice search optimization important?
Increasing competition and an ever-changing landscape are making it harder for brands to stand out and let the brand’s identity be known. One way to do it is to create and radiate a unique brand voice that would attract customers and get the brand noticed.
Simply put, brand voice is just the way a brand expresses its messaging in terms of both style and tone. The brand voice should clearly portray the core message and should also appeal to the target audience.
The key is to keep the brand voice consistent across all the communication channels from social media to blogs and adverts to signage. If your brand voice is not consistent, the audience will not be able to recognize and relate to the brand. Moreover, existing customers won’t be able to associate themselves with the brand and it would take away that much-needed loyalty factor. This blog is going to elaborate on some key tips and tricks to develop a distinctive brand voice. Moreover, it would also give you some insights about how to structure your content and eventually gain an SEO advantage to rank on search engines.
Developing a Distinct Brand Voice
Developing a brand voice is definitely not a walk in the park. It should portray the value proposition of the brand in an effective manner as well as speak to existing and potential customers on the right level. Top SEO Agencies in Dubai and around the world are focusing on building a distinct brand voice for their clients.
It requires a significant amount of research to understand how to figure out the needs of a target audience and how they want a brand message to be presented to them. This involves getting to know the audience on a deeper level. For example, figuring out the demographics, financial standing, lifestyle, and much more.You can’t communicate with teenagers the same way you communicate with older people and vice versa.
A simple example would be that Gen X is ready to read long-form content such as eBooks, articles, etc. However, if it’s Millennials or Gen Z you’re targeting, these channels would not do that well. Younger people are more interested in exciting, fun-filled content so your brand voice has to match that in order for them to associate themselves with the brand.
You will also have to research your competitors and figure out what they’re doing to attract the same audience that you’re targeting. This would give you some ideas to start with. Once you have figured out who you are talking to and the best way to communicate with them, you can then speak to them with a tailored brand voice that would make them listen and use some clever SEO strategies to target them.
As mentioned earlier, it would make more sense to opt for a friendly and informal style to target a young audience however, if your target audience is older and mature, it would be better to keep things formal.
Your content should be informative and valuable to your audience. You can use Jargon only if your target audience is learned in the subject matter. Bottom line is that your brand’s messaging should be valuable enough for the audience to pay heed to it and the aspect of authenticity does wonders when it comes to persuading your audience to take an action.
Injecting some personality into your content is the key to generating engaging content that earns top search engine results. Wacky concepts and irreverent humor are popular among some marketers, but only when they are acceptable for the audience and the brand. Create a tone and voice that everyone in your company can use to ensure uniformity throughout different forms of content.
Optimize Your Brand Voice
Now that you've established your own distinct brand voice, how can you get the word out? There is no better way to get your voice heard but to rank better on search engines. To get the maximum traffic from search engines, you'll need to optimize your content.
The goal is to react to keyword trends while keeping your brand voice intact. This will need collaboration between SEO and other marketing departments. SEO will improve the performance of your website on search engines, allowing it to rank better. The fact is that most of the searchers never go beyond the first page of the Google search, so it is crucial for you to rank among the top 10 in order to get traction.
Let’s discuss how to optimize the content structure, title tags, and meta descriptions in order to rank well.
1. Defining Keywords
A simple way to figure out the relevant keywords is to understand what your brand is about, what are the services, and what is the brand identity. Keywords are the primary identifiers of your brand and its unique selling proposition (USP), and the primary tool to draw in potential customers.
However, if you are unsure about the keywords, there are numerous keyword research tools out there to help you with keyword research such as Moz Keyword Explorer and others.
Keyword research is the foundation of any SEO strategy. The key here is to figure out the words and phrases people use to search for similar services. Once you’ve identified the relevant keywords, you have to tailor your content around those keywords and phrases without disrupting or compromising your brand voice.
2. Creating Title Tags
A title tag is an HTML element that defines a web page's title (not an H1-tag, which is the actual displayed title). Its major purpose is to inform visitors about what they will discover on that particular web page. Title tags play a key role in making people visiting your page, thus increasing the SEO ranking of the page.
When a potential visitor comes across your website through a Google search, the title tag is the first thing they will notice, so take advantage of this opportunity to make a fantastic first impression! You want to entice the searcher to click on the link.
Elements of a good title tag:
➣ The primary keyword should be added to the title tag.
➣ Keywords should be used at the start.
➣ It should be around 50-60 characters long.
If you are a known brand and people know about your business, you should use your brand name in the title tag. Moreover, list posts are popular among the masses so it’s better to use numbers in the tag. For example, ‘5 best e-commerce sites’ is better than ‘Ecommerce site to shop from’.
Adding a recent date to your title tag is important because people don’t want to read outdated and old content. Adding authority to the content is always a good idea as well. For example, ‘A comprehensive guide to…’, this title resonates authority and tells readers exactly what they would find on the page.
You have to make sure that your title tags are unique and each page on your website has a title tag. One more thing to keep in mind is that Google might change your title tag if it is not up to the mark so make sure it’s on point.
3. An Enticing Meta Description
The meta description is a small text block that appears right underneath the title tag in SERPs. Meta descriptions can be up to 150-160 characters long. This is where you briefly describe the content of the page and ideally entice the reader to visit the page.
Search engines will emphasize key terms in the SERPs;thus,keywords are essential for meta descriptions as well. However, you may make your meta descriptions more appealing to visitors by reflecting your brand voice.
One thing to know here is that if you don’t write the meta description, search engines will write one for you and it may not be the best one.
4. A Catchy Headline that Hooks the Reader
Now that you’ve managed to bring the visitor to your page, it is time for you to keep them engaged. If the visitor is on the page, it means that they are already interested. All you have to do is to grab their attention and you can do it with a catchy, compelling headline.
You can add the main keyword or a variation of it along with powerful wording to make the reader interested to learn more. It is a fact that the visitors glance through the whole page before finally deciding if they’re going to read the whole thing or not.
So, make sure your H2 and H3 tags are catchy enough with valuable information and variations of keywords. These sub-headers would make it easier for the readers to read and also let them know that the page is exactly where they would find the information they are looking for.
5. Vibrant Pictures
Visual content is as important as written content when it comes to building brand image and promoting it. The fact is that posts with crisp images get 95% more views, this is why it is important to have amazing images.
Images also help improve the user experience by delivering content in an appealing way. Graphics can also be used to explain processes in a simple and concise way. Moreover, images are inherently more memorable, and they provide visitors with a break from reading heavy text.
Visual content will also help boost your SEO ranking by making visitors spend more time on your website and they also appear in image search, expanding your visibility. Make sure to keep the colors and logos the same to build a brand image that is consistent.
6. Optimize for Voice Search
Optimizing your website for voice search is another factor that you should keep in mind. Thanks to digital assistants like Siri, Alexa, and others, voice search is going to be the next big thing and it would greatly impact SEO as well. That is why you should prepare for voice search and make necessary adjustments.
Search engines focus on the search intent of the searchers rather than exact match keywords so to target voice search, you’ll have to use long-tail keywords throughout your content.
When it comes to enticing potential consumers in a highly competitive market, your brand voice is one of your most valuable assets.You'll be able to speak their language and figure out the finest ways to draw them in if you make an effort to understand those consumers and their demands. Visitors will become devoted followers if they believe in the ideals exhibited by a consistent brand voice.
Optimize your web content, meta tags, and meta descriptions and you’ll definitely see an increase in organic traffic, and your SEO ranking will increase drastically. This will eventually help you expand your brand to new heights and give your brand the exposure that it needs.
This is it for today’s blog. I hope you liked it and learned a few things about growing your SEO ranking and giving your brand’s website a much-needed boost. Do share your feedback with me and if you have any questions or queries, reach out to me and I will get back to you as soon as possible. If you want to make your brand voice heard, or you want SEO services in Dubai or anywhere else in the world, reach out to Prism SEO Marketing Agency and we will take your brand to another level with our tailored SEO strategies. Thank you.