: 02nd Sep 2021 : Lovetto Nazareth
Tips for Increasing Conversion Rates on Lead Generation Sites
Table of Content
- What does a good conversion rate look like?
- What are some solutions to optimize my conversion rates?
- Do I have to add a phone number on my website?
- How is USP important for increasing conversion rates on lead generation sites?
- Where should I place CTA’s on my website?
- How can a time limit help to increase conversion rates on my lead generation site?
- How can I improve my landing page in order to increase conversion rates?
The most effective way to improve the results of an SEO campaign is to optimize the traffic generated by your efforts. This is as true for lead generation sites as it is for e-commerce sites when it comes to search engine marketing. Your search engine marketing efforts will be more profitable if you get more leads from the traffic that comes in.
What does a good conversion rate look like?
Some may wonder what constitutes a good conversion rate; however, this is a difficult question to answer because every niche and industry is unique.
According to an analysis of over 100 client accounts, a good conversion rate generally ranges between 2% and 5%. However, a small percentage of advertisers achieve significantly higher conversion rates.
When making a direct comparison, determining what a good conversion rate is can be difficult. Those in the same industry may have different sources of traffic, different customer relationships, and websites that are as different as night and day.
The only correct answer to the question "what is a good conversion rate?" is that it is higher than the conversion rate from the previous month.
Optimization of Conversion Rates
When it comes to conversion rate optimization, you must have a clear vision of your goals and audience.
What's the point of your website? Whether you're selling e-books or washing machines, you must first define the goal of what constitutes a successful conversion. To make sure you're moving in the right direction, you'll need to track these objects. You can get assistance from any successful B2B lead generation company to clarify your status in this regard.
Many businesses spend hundreds of thousands of dollars fine-tuning their landing pages in order to boost conversions by a few percentage points. And the cost of this effort is justified.
Even a couple of percentage points increase in a site's conversion rate can save a lot of money in the short and long run.
However, not every business can afford to spend thousands of dollars on months of testing required for a complete conversion rate optimization program. Every conversion is valuable for businesses looking to increase leads because every conversion could result in a paying customer.
One lead can be worth millions of dollars for some, especially in the B2B space. It's critical not to overlook any potential leads. However, investing thousands of dollars in a formal conversion rate optimization program isn't always feasible.
Here are some conversion rate optimization and lead generation solutions to get you started on achieving your goals.
What Is Your Phone Number?
Not every potential customer will want to convert on the website.
Many people, especially those considering a large purchase, prefer to speak with someone over the phone before completing a form. However, they won't be able to do so if finding your company's phone number is difficult.
When a company comes into our shop and complains that their phone isn't ringing, I'm still surprised because finding their phone number on their website is nearly impossible.
Many companies claim that they don't put their phone number on their website because they don't want people calling and bothering their employees.
This is a regressive viewpoint. Create a separate phone number that goes to a sales voicemail. If necessary, you can also create a separate number for technical support.
These days, phone numbers are cheap. However, not having your phone number on your website can cost you not only leads but also customers. If a customer is concerned about customer service, the absence of a phone number on a website is unsettling.
It's critical that your phone number is not only present but also visible. According to studies, the top right-hand corner of a website is the most visible. That's where you should put your phone number. It should also be in the top right corner of each page. After all, not everyone goes straight to your home page.
People Want to Chat With You
Sites that have implemented a chat function have seen a 37 % increase in conversion rate.
The most common objection to a chat feature is that businesses fear they won't be able to handle the volume of chat inquiries.
A chat function, on the other hand, does not imply that someone in your company should be chained to a chair in front of your computer waiting to respond to chat requests.
In fact, we use our chat function as an additional form – or, as I like to think of it, an answering machine on our own site and it doesn't have to be expensive to have a conversation.
Put Your Best Foot Forward – Above the Fold
Designers adore photographs. And I understand that a picture speaks a thousand words. However, sometimes a picture is just a picture – and it means nothing.
When using stock photos, this is especially true. When it comes to design, many companies prioritize form over function. I'll tell you that an ugly website converts better than a pretty one in many cases. Especially if the attractive one fails to distinguish the company from its competitors.
Many of the B2B websites I visit don't even adequately communicate what the company does, let alone why anyone would want to do business with it.
If you don't know what your company's unique selling proposition is, you should do so first. Put your USP front and center on your website once you've identified it. This is especially true on the home page. Where customers are looking for someone like you to do business with, is the best place to tell them why they should do business with you.
The Slider Should be Avoided.
Numerous usability studies have concluded that too much movement on a webpage reduces conversions. This is particularly true in the case of lead generation.
Researchers are distracted by movement, which keeps them from completing their task, which is to contact a company and become a lead.
Sliders are popular among business owners who want to convey as much information about their company as possible. However, the more information you provide, the less your prospect will retain.
Animated sliders reduce conversions in almost every case. It's best to stay away from them.
Use Catchy Headlines
When a visitor arrives at your website, the headlines are usually the first thing they see. A headline condenses your entire sales pitch into a single bold sentence. Its purpose is to pique visitors' interests, answer a question, solve a problem, or provide educational information.
It's important to remember that if your headline isn't well-crafted, you risk losing a lot of potential leads. They are also very important in terms of style and placement.
A few minor changes to your headlines can have a significant impact on your conversion rates. This is something you should always be A/B testing. After all, the headline makes or breaks the article: it either entices visitors to click and read the article, or it bores them and causes them to click away.
Sparing a few minutes of brainstorming with your team/editors about the title of each post is a wise decision, as writing headlines is a special "art." There are some obvious requirements, such as conciseness, clarity, and consistency. But I think we can all agree on one thing: uniqueness is at the top of the list.
So, how do you come up with original headlines? Consider that your readers have a specific area of interest, and as a result, they read a lot about it.
Consider this: Would they click on your article if it had the same generic headline as everyone else's? No. They'd assume they'd already read about it and would simply skip over it.
That's why brainstorming title ideas is worthwhile: the more variations you write down in a list, the more unusual ideas you'll have at the end.
CTAs with a purpose (Button, Popups, Pricing Tables)
The goal of a landing page is to get something from your visitors. Whether it's lead generation, email list building, contact information, or, most importantly, sales.
You promote such a goal and instruct your visitors to act in a specific way by using a CTA – Call to Action. Whether or not you can increase the number of visitors you convert depends on how well you use strategic CTAs and how well you position them.
So, where should CTAs be placed? According to Google's research, the most viewable position is just above the fold, rather than at the top of the page.
There are many different types of CTAs, such as Pop-Ups, Buttons, In-line Anchor Text, Pricing Tables, and so on.
Conversions are greatly aided by simple navigation. You may not realize it, but the direct traffic to your landing page isn't the only type of traffic you should be catering to. On the contrary, the easier your website navigation is, the more likely visitors from all over your site will be directed back to your landing page and calls to action.
Here are a few tips:
• In order to increase traffic to your landing pages, include inbound links in your articles.
• Make a custom menu that stands out and includes easy-to-understand navigation terms.
• Incorporate popular links or in-line anchor CTAs into your sidebar to drive traffic to your most important pages.
• Using directional arrows and text, direct your leads to CTAs.
Free Shipping, Verified Payment Systems, and Trust Symbols
The principle of establishing rapport is to distinguish between individuals' levels of trust. It is a sales principle that has been proven to increase sales both online and offline.
Building trust is a fantastic way to improve conversion rates online. This can be accomplished by displaying payment system verification tags and images. This minor detail can go a long way toward establishing trust with your prospects.
Because most people want the best deal from the most convenient source, having a free shipping policy will almost certainly appeal to your leads. When people shop online these days, they expect to see the total shipping cost.
The longer people think about making a decision, the more likely they are to change their minds or be distracted by other offers to buy something else.
Your goal for increasing conversion rates is to reduce the amount of time it takes a person to decide whether or not to participate in your CTA. This instills a sense of urgency in the reader. Instilling a time limit to your offer is an incredibly effective way of accomplishing such a feat.
On each individual product page, the time limit approach creates a sense of urgency. They tell you when you can expect to receive your product and even give you a countdown to when it will expire.
Using limited quantities is a similar approach to the time limit. This is because it gives the impression of scarcity. When something is scarce, people take longer to decide whether or not to buy it out of fear of losing it.
Your leads will feel compelled to make a purchase as soon as possible as a result of this. This simple technique can dramatically increase your sales and conversions. And don't be afraid to get creative with it. Create a CTA to go along with the stock left instead of just showing it.
Showcase Customer Testimonials and Referrals
Testimonials and referrals are another effective ways to build trust and increase sales. These appear immediately after the details and benefits of a specific offer. The reason for this is that they demonstrate that everything being pitched is correct.
According to Nielsen research, 92 % trust a peer recommendation, and 70% trust a recommendation from someone they don't know.
The importance of client testimonials stems from one of human nature's basic principles: if others are happy with your product/service, your visitors are more likely to become customers.
In most cases, no matter how persuasive your website is, your visitor will pause and thus postpone making a final decision. When it comes to persuasion, however, displaying the opinions of other customers will help you make the case irresistible: your service or product perfectly meets their needs!
Make a Landing Page That Isn't Distracting
We can't forget about landing pages! The main goal of a call-to-action landing page is to sell your product or service. Anything that diverts your leads' attention away from that goal is a no-no.
It's better to make a landing page that doesn't have a sidebar, doesn't have any unnecessary text or media, and doesn't include anything that distracts from your call to action. As previously stated, removing links from your landing pages can significantly boost conversion rates.
Content of Good Quality
Last but not least, don't forget about high-quality content! Even if you want to sell your products, your blog posts should not be promotional flyers. Instead, use interesting stories, helpful advice, and proof to educate your readers about your products and business.
Also, don't forget to tell them what you do in each post; some readers may not know what you do, especially if they arrive at a post from somewhere else (and haven't seen your main page).
The game of conversion rate optimization is never-ending. You should be able to see a quick increase in sales or leads if you follow all of the conversion rate optimization tips above. One of the best pieces of advice we can give you is to test new ideas on a regular basis to see which one works best.
If you have any queries or want more guidance regarding lead generation or any other related topics, you can contact our experts for matchless prism digital lead generation services.