Steps you can take to improve your Organic Click Through Rate

Lean Towards Descriptive keywords.
Commonly known as long-tail keywords, they are three or more words in length. They help you to target specialist populations because they are broad. They are designed to better reflect how individuals make searches; these keywords are also less competitive than generic keywords. You can attract more high-quality visitors to your website using long-tail keywords, which are more likely to convert.

Use clear Uniform Resource Locators (URLs)
Similar to Long-tail keywords, there is a suggestion that using descriptive keywords attracts people to your site. There’s a high chance of someone clicking on www.bookstoimproveyourenglish as opposed to www.buildvocabularywithbooks.com. One title gives an immediate hint and captures the attention of the reader, dives into their mind, and suggests what they’re looking for while the other simply suggests it, which translates into “we have a majority of books, find what you’re looking for.”

Tip: Keep your URL simple and add your product name/company name so that prospective clients can easily find it. 

Connect with your audience through emotions.

A title that suggests something has worked before will likely attract the attention of multiple readers; using words like “proven methods to keep you calm” or “preferred products for your morning skincare routine”. These are more likely to get visitors compared to “products for your morning skincare routine”. One word can cling to an individual’s mind and prompt them to visit your site multiple times.  A few other proven ways include but are not limited to; 

• Use a relatable story to connect with your audience. (There’s power in a good ending)
• Practicing honesty. This will draw honest emotional reactions and believe it or not leads to a high conversion rate.
• Requesting for reviews. Give your audience an opportunity to review your products and company, if they see improvement next time, it’s likely that you’ve gained a lifetime client. 

Visual Content is your right-hand man.

An article that has visual content is a few steps ahead of one with no visuals at all. A perspective would be why people watch movie previews, it’s to decide whether the movie is worth watching or not. The same goes for your content, the way you interpret your message through your content plays a big part in capturing the reader’s attention and getting them to frequent your site for more information. Visuals include the following;

• Memes
• Animations 
• Screenshots
• Gifs

The list is generally endless and it is up to you to choose what works best for your content.

Adopt a checklist or a title with numbers included. 
Employing titles like “10 ways to improve your physical health” gives the reader an insight into what to expect and how much time they are likely to spend on the site. For individuals that like to summarize information, this would be very helpful. Users/ visitors dislike being uncertain about the link they’re about to click on. This title tells a searcher exactly what the link is about.

How to calculate Your site’s organic clickthrough rates.
Even though the percentage depends on the channel, media, and content, the CTR calculation procedure is constant. The ratio of individuals who clicked on you from an organic result in the SERPs divided by the total number of impressions for a certain phrase is used to calculate your organic click-through rate %. By entering your data into the formula below, you can calculate the organic CTR of your website.

Organic CTR Percentage = 100 organic clicks views

A high CTR shows that a substantial percentage of individuals who notice your link visit it, implying that it is appealing and compelling. A low CTR, on the other hand, implies that your link isn’t as appealing as its competitors’ and identifies a potential area of concern.