: 23rd Sep 2021 : Lovetto Nazareth
How to Choose the Right SEO Agency for Your Business?
Table of Content
- Why is research necessary while choosing an SEO agency?
- How to find the best SEO agency?
- What are the key factors in finding the right SEO company?
- Why is it important to have set goals to succeed in SEO?
- Why should an SEO agency have regional experience?
- Is it important for an agency to have testimonials and a portfolio?
- Should an agency decide a budget for SEO campaigns?
- Why are transparency and reporting important for an SEO agency?
Been itching to show your amazing website off to the entire world? Then you should consider
hiring an SEO agency to do the work for you! But before you go
& hire someone, you should consider multiple factors when choosing an SEO agency for your business.
Why is it a crucial decision? Because SEO can be a deciding factor for your business website to show up when your target audience searches for services that you offer. Moreover, statistics show a 9:1 preference for organic search results over paid advertisements. These facts, along with a host of others, make choosing a reliable SEO company a big responsibility.
Choosing an SEO agency can be a daunting task, no matter your size or industry. You have to make the right choice. Moreover, everyone claims to be the best! It’s important that you choose carefully to ensure that your website will rank highly on search engines. This blog provides some recommendations on what questions to ask and what things to consider before selecting any SEO agency for your business.
Why is research necessary while choosing an SEO agency?
Research is indeed necessary while choosing an SEO agency for your business. A lot of people don’t check up if the
SEO firm has a good history of their work. Whenever you seek any specific service from a company, you have to be
sure that it is credible or trustworthy.
Moreover, it is going to be a long-term relationship that can make it or break it for you in terms of online presence and organic ranking so you should do your due diligence to be on the safe side.
How to find the best SEO agency?
Choosing the best SEO agency out of 100 identical companies that are offering similar services
can be hard. Even if you know what you want, analyzing dozens of offers is impossible and it can leave you confused.
There are companies out there promising amazing results in no time at all. You have to be aware of the fact that SEO is not something that can bring results overnight. But how do you figure out if it's all talk or the agency is actually capable to help you reach your goals? Here are the important considerations to make before deciding on an agency.
1. Clear and concise objectives
Search engine optimization is a never-ending job. There are updates to the core algorithm by search engines every
single day which means there are always things that you need to be aware of. Having short-term and long-term
SEO goals can help you figure out where to spend your time without over-complicating the process.
To set the right SEO goals, you want to make sure they are SMART (Specific, Measurable, Achievable, Relevant, and
Moreover, having set goals will allow you to measure success and quantify it so that you can make concrete decisions. If you don’t have clear goals, you won’t be able to communicate them to the SEO agency and you won’t be able to measure performance. That is why it is the key to have clear objectives.
Your SEO goals can include increasing organic traffic, increase revenue, auditing your website, or any other for that matter. Point is to have a clear objective to head towards.
If an agency is not willing to help you identify and set quantifiable goals, then that agency is definitely not a right fit. An agency that is actually capable to do the job will be able to analyze your business and propose a plain strategy and a pathway with set objectives.
Having a good regional understanding is paramount, especially in this digital age where consumers are empowered
with information. It’s harder for a digital agency to gain a regional understanding when they
do not have a physical office in the region. It’s important to understand the cultural nuances in order to conduct
successful SEO campaigns in regional markets.
Moreover, the importance of regional targeting cannot be understated. A common mistake that many SEO agencies make is simply trying to accrue as much link juice as possible for their clients without considering the implications of doing so.
The point is you do not want to go bottom fishing. It’s like panning for gold, not much to show for your efforts, and a low probability of success. That is why it’s important to take an agency on board that has a strong presence and experience in the region that you want to target.
3. The agency’s portfolio and testimonials
There is a plethora of companies that offer the same
SEO consulting (and even outsourcing) services, but what you want to consider is experience. While it's true
that many new agencies may have the tools and the know-how to do their job, chances of them succeeding at their
jobs are higher for those with experience under their belts.
The only way you can figure out if a company is experienced is to check out their case studies and client testimonials. In simple terms, The portfolio is the best way to understand an agency’s credibility and previous experience. This will tell you whether they are capable of delivering what you want or not. You need to make sure they have the experience and history to back up any promises they're making to you.
Face to face Consultation
When you are searching for an agency, it is important to meet them in person to see if you are compatible. This is
the only way to make sure that the agency has what it takes to run your project smoothly.
You should expect open communication from the agency, but don’t take promises at face value. The agency should be willing to meet with you face-to-face, and answer any questions you have about their process. If it doesn't seem like a good fit for any reason, you have nothing to lose by moving on.
5. SEO Budget
When you hire an SEO agency, you expect it to develop a result-driven SEO strategy and help you
achieve your goals. If your company is going through a period of rapid growth and business transformation, the
addition of an SEO consultant can suddenly become an awfully expensive proposition.
You should ask yourself these questions, Do you know what an SEO agency should cost? How about a CSO? Once the initial meetings are behind you, it’s time to pull out your calculator and try to determine how much your SEO campaign should cost.
You should know that the cheapest option is not always the best one. You will have to evaluate your goals and expectations and decide on a budget depending on those goals. Your agency should devise a budget that suits your needs. It’s going to be a back and forth discussion before reaching a set number, but a competent agency would have industry insights to figure out the ROI.
6. Reporting and transparency
This is something that is not to be taken lightly. Your agency should provide weekly ,strong>SEO performance
reports. The report should cover general keyword performance, link acquisition, and social media outreach.
Having a set reporting schedule is just one of many things an agency should have in place. In addition to the weekly reports, it is helpful - and sometimes critical - for there to be a set day when you receive your monthly reports.
If an agency follows a thorough reporting schedule with detailed information added, that means they are being transparent and they know what they are doing and they are possibly the right fit for your business.
7. Anticipating results and ROI
Any agency that promises overnight success is not to be trusted. It is common knowledge that SEO is a
long-term process with gradual and systematic growth. A competent agency would be able to analyze your
business standing, competition, and other key metrics in order to define a budget and also set goals and possible
ROI depending on these metrics.
There are numerous SEO companies in Dubai and around the world promising unparalleled quality, you will have to be cautious while choosing the one that actually brings in results. A simple Google search won’t be sufficient.
The internet is full of SEO agency directories. Some are better than others, but the main problem with most of these directories is that they rank each agency based on their publicly available websites (SEO agencies websites), leaving the door wide open to manipulation.
Follow the aforementioned steps to make sure you are not making a hasty decision and go with the one that fulfills the criteria mentioned in this blog. You will surely be able to find the agency that aligns well with your values and your business model.
This is it for today’s blog. I hope you liked reading it. Don’t forget to leave your valuable feedback and share it with your friends as well. If you have any comments or queries, reach out to me and I’ll get back to you as soon as possible.
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