How Will AI Take Over Digital Market Trends For 2021?

Q: What will be the digital market trend of 2021?

1.Social Media Marketing 2. Influencer Marketing 3. Product reviews 4. AI Based Automation 5. Personalized Marketing

Digital media consumption has increased drastically over the past few years. Most companies have seen this as an opportunity to market their products and reach a wider audience base. With this, the companies are not only connecting with the millennials but also with the older generation.
A key approach of reaching the right audience for your product or service would be to understand the consumer behaviour first. Many digital marketing services are now keeping a track of consumers’ online behaviour. This information allows a company to run an ad campaign that would hit the right set of audience and attract them the most.

What will be the digital market trend of 2021?

1. Social Media Marketing

In the world of digital marketing, the social media channels have a huge role. Weather for work or for leisure, people tend to spend a lot of time on social media platforms, including Instagram, Twitter, Facebook and more. A user’s activity on any of these platforms defines their lifestyle and tells a lot about the person.
This is where social media marketing services come in play. They keep track of the audience behaviour and offer an effective and efficient way to reach the right set of people. These services help brands to run target oriented ad campaigns that only hit a particular type of audience, making digital marketing way more efficient.
In order to know more about the target audience, these services also constantly run polls on Twitter and Instagram in order to understand if people tend to prefer one thing over the other.

2.Influencer Marketing

Digital marketing has been wide spread and it aims to reach the maximum number of people. One such way is to connect to the audience through influencers. Popular creators on platforms like YouTube and TikTok influence a huge audience. With millions of followers, they are able to better understand the type of content, product or service a user prefers.
While these influencers can help brands in running a better ad campaign, they can also run a campaign for them. It means they would use a particular product or service in their content and emphasize on its important features.

3.Product reviews

While making a hefty purchase, any user would first go through the internet in order to learn more about the product. They would look for product reviews submitted by other users. On the basis of the product reviews, the user would be able to make a clear buying decision.
Here, B2B lead generation agencies play a key role. Such agencies are able to approach different platforms on behalf of a brand in order to bring positive reviews about the product. They can either help bring more sponsored content around the product or work towards bringing more positive reviews on the internet.

4.AI Based Automation

Will 2021 be the year of rise of robots? We have already seen huge advancements in Artificial Intelligence (AI) over the last few years. AI is one of the major technologies behind smart assistants like Siri, Alexa and Google Assistant. It has also made chatbots possible, which have now been integrated on more websites than ever before.
AI and automation also helps brands with collecting user information so that they can use it to come up with better strategies.

5.Personalized Marketing

The increase in data collection and advancement in technologies have already had a huge impact in personalisation. This helps the brand better understand what a consumer expects from them. Many consumers claim that they would be happy to receive a personalized experience from a brand.
With the help of AI and data collection, the brands are now able to easily hyper personalise everything from content to design to product recommendation and everything in between. Also, standing out in 2020 clearly needs a brand to personalize their marketing with customized products, emails and more.

6. Content Marketing

Content marketing is not only useful but has also become very important in terms of bringing a brand’s credibility to a higher level. It is also cost effective for the brands as it costs around 60% less than outbound marketing and generates three times the lead.
Content marketing has a lower upfront cost and deeper long term benefits than paid advertisements. This is because many people around the globe have started using Ad Blockers, which means your ad is not being seen by as many people. Content, on the other hand, is free for all and everyone is consuming it in one form or the other.

7. Video Marketing

Video marketing is one of the most important market trends and it is likely to be so for the next 5-10 years. Videos are not only being uploaded on YouTube but are now also making their way to Facebook, Instagram, IGTV, TikTok and more, reaching a wider audience. Such content also tends to grab more attention with the help of attractive thumbnails and catchy titles. Also, attractive video content would encourage users to share it among their friends and family members.

According to the current data, video marketing has proven to be one of the most effective ways of digital marketing. It is expected to behave the same in years to come. Even influencer marketing and social media marketing have helped brands a lot in building up their credibility and reaching maximum number of people.

Will AI and automation take over digital marketing in 2021 ?

AI and automation have played a major role in helping brands set target ads and reach the right set of people. While it is not taking over the marketing space anytime soon, it is surely helping digital marketing firms a lot in better understanding consumer behaviour.

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