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: 24th Jun 2022         : Lovetto Nazareth

6 Things to Consider For Optimizing a Business Websites

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A website's design is critical for a company's survival. If you intend to develop a business website, it’s advisable to do your absolute best to match the ever-increasing competition & survive in the market.

Tech-savvy individuals these days are always searching for businesses on their mobile devices. According to the most recent data, United Arab Emirates has the highest internet penetration rate in the world and it comes as no surprise that there are multiple website development companies in Dubai. The six hacks mentioned below will act as a guideline for anybody who wants to build or optimize a business website to take full advantage.

Responsive Web Design

Equipping your website with a responsive design is an important aspect of business success. If your website isn't mobile-friendly and doesn't open properly on multiple displays, your visitors are likely to abandon it without reading your content. Keep all pages responsive when developing a website so that the entire site is mobile friendly and users can easily navigate it.

According to research, mobile devices account for 50% of all web traffic. Non-mobile friendly websites are no longer supported by Google in search results. As a result, having a mobile-friendly website with well implemented graphics that catch visitors' attention is preferable.

Structure of a Website

When creating a website, keep in mind that the framework should be well-designed.

Maintain a set hierarchy that reflects your company's character. If you have a variety of services or goods, make sure they are all clearly defined and segmented properly.

Visitors want to get all of the information about your product or service in a short amount of time, the placement of photos and the organization of your product or services is crucial so take time to structure the website properly so that you can manage bounce rates.

Users will find it difficult to navigate to your website if your products are poorly arranged, resulting in a loss of sales. They will eventually abandon the website and settle on one of your competitors' websites, generating revenue for them not to mention, mobile website speed affects your business as well as you focus on your website structure. Remember that it is important to have a fast responding website.

Local Search Engine Optimization

Local SEO (Search Engine Optimization) is a type of website optimization that is used for a variety of purposes. The initial goal is to add your business's location to Google so that clients can quickly discover you, browse your website, and call you.

 They can quickly navigate and then find a business in this method, and individuals who are happy with your business can offer you Google ratings and buy your product/service.

This can help you outrank your competition and put you on the front page of Google, whether it's for a Google search or Google Maps.

How to get your company listed on Google Maps?

Go to Google Business and enter information about your company, such as its location, phone numbers, website, and operating hours, as well as place a marker on your particular location.

They will contact you to confirm the information you've supplied, either by phone or by mail. It is dependent on the kind of your business and the country in which you are based. Reaching out to web design agencies in Dubai to Get your company google listed will save you a lot of time and resources, consider a one time consultation or training.

The next step is to link your social media accounts to your website. You can publish your social media symbols and hyperlinks to assist you to achieve a better reaction and boost the trust factor among clients that visit your social media accounts.

Customers will find it simple to contact the business because this is one of the most effective techniques. These social media pages not only present a lighter but more detailed side of your business, but they also help your firm reach out to a wide range of potential customers, so it's best to let them follow you and become fans.

Increase the number of communication points

On your website, customers require more individualized engagement. Gone are the days when visitors had to fill out a form or send an email to acquire the information they needed. If you don't want to lose clients and want to increase sales, you must be extremely active in your communication with users.

There are a variety of free chat programs accessible on the market. To avoid long delays, you can automate it using multiple triggers.

SEO (search engine optimization)

After all the above has been done, you now require website traffic and leads. What if Google doesn't recognize your website after all? When a website becomes live, Google bots crawl it after a while, but you can do it yourself as well. Simply index your website using Google's webmaster tool, which is a free tool provided by Google. You should also upload your website's sitemap to Google Search Console so that Google can comprehend the structure of your website's pages.

Therefore, to get a head start and save a lot of time, we advise that you reach out to Prism, the best web design & development company in Dubai to improve your website's chances of succeeding, in addition to  following the basic indexing methods so that Google can optimize your website and assist you in reaching your potential customers. We can even revamp your website completely and make it search engine friendly & user friendly and help rank it high on search engines.

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