: 25th Jul 2021 : Lovetto Nazareth
Building Brand Authority with Content Marketing
Table of Content
- How to build brand authority?
- Why should brands answer user’s queries?
- Why should brands create newsworthy content?
- How do case studies and testimonials build brand authority?
- How to effectively use brand collaborations?
- Why should brands share their internal secrets?
- How to use experts to build brand authority?
Answer Audience’s Questions
The fact is that people gradually start relying on brands when they get answers to their questions. So, you should incorporate it into your overall content strategy because if you’re not giving relevant information to your potential clients, you are not giving them a reason to start trusting you.
You may establish authority while also increasing brand recognition by creating on-site material that delivers this sort of value. It would help position your brand as an authority in your specific niche.
Another reason to incorporate this in your content strategy is the known fact the Google critically analyses content before ranking it for certain queries. When your content ranks well on Google searches for certain questions, users naturally assume that there is a reason why your content is ranking, and that is because your content holds value. This eventually leads to more trust and more authority.
For example, if you search ‘shoe sizes’ on Google and some search results pop up. Users tend to browse through top searches more often. Once they click on the link that’s ranking well because it has the answer to that specific question, they are more likely to browse through shoe options as well on the same site. This is because that website provided key information that they were looking for. Eventually, it increases the chances of them trusting the brand.
There are tools like Answer the Public and BuzzSumo’s Questions feature to figure out your potential clients searching for so that you can answer those specific questions. You’ll also have to figure out what kind of content already exists so that you can add value to it. Once you’ve done your research, it’s time to start creating content.
Creating Content That is Newsworthy
Another way to establish authority is to constantly research and unearth new information about relevant topics. This involves coming up with your own case studies, reports, and surveys. This has two benefits. Firstly, you’re providing value to your clients, and secondly, you can approach media to take up your stories.
This has an immense impact on a brand’s visibility and authority. It sends a message across that this brand is well established in its niche. Not only that, but it also gives you a vital chance to get valuable backlinks which adds to your brand’s authority online.
It is a tried and tested strategy by SEO agency service providers in Dubai and around the world with countless benefits to your brand as well as your website. So, if you’re not capitalizing on this, you’re missing a lot of potential traction.
All you need to do is to figure out the burning questions and come up with information that’s not out there. Once you’ve done that, you can then contact media houses to get your stories published.
Case Studies and Highlights of Expertise
There are unlimited signals to showcase authority, from client reviews to case studies and more. The key here is to understand what would go best with your products and services and what strategies to use.
The goal here is to let it be known that you know what you are talking about, and this can be done by third-party validation. It doesn’t have to come from you that you’re the expert, but others can validate it for you.
One way to do it is by adding customer testimonials and case studies to the website. When people see that you’ve worked with known names in the industry, and they have good things to say about working with you, it increases your authority tenfold.
If you’re not utilizing this strategy already, you can start by reaching out to your best clients and get their testimonials first. Next, collect the best reviews that you’ve gotten so far and also collect all the media mentions that you have. Then spread this information strategically on your website including the home page and other key pages where people could easily find it.
Collaborate with Other Brands Having Authority
You must have heard the phrase, ‘People are known by the company they keep.’ This phrase can definitely be applied in marketing terminology as well. Collaborating with other known brands will help your brand get that much-needed respect because respect is reciprocated. Moreover, it would give you a stage to reach a new audience that you haven’t touched.
However, that collaboration should make sense. You can only associate your brand with others in the same industry and have the same values. There are different strategies to do these collaborations outside of content strategies but there are content-specific ways as well.
You can partner with organizations that are interested in solving the same problems to find answers to industry-specific questions by using case studies and surveys. Consider which companies you have a natural affinity with, in terms of goals or ideals and how you can collaborate to offer something useful to both of your audiences.
Share Some of Your Secrets
Many marketers, especially those in the C-suite, are concerned about this. Why should you give away the qualities that make you unique?
It's a good question, and the answer isn't necessarily yes. Sharing information and breaking down exactly how you accomplish excellence may actually generate trust in some situations, especially for service-based firms.
When you're upfront and honest, people respect that. Clients frequently collaborate with us, even if they are aware of our approach since they lack the capacity to execute it at scale, which takes a lot of time and resources. They can trust us to manage things for them since they know how we work.
You’ll have to think about what valuable information you can share with your clients. Of course, you have to be careful so that you don’t jeopardize your process, but you can ask yourself this question and do what is best.
Utilize In-house Experts to Build Authority
Some brands are built and maintained around a persona of an expert and a prime example of this is Steve Jobs for Apple. This is a highly beneficial technique for building a brand’s authority that can be used by small and medium-sized companies as well.
Check with your internal specialists to see if they're willing to contribute blog articles or quotations to your website if they've never done so before. Pitch them for a spot on a podcast or as a source for relevant news stories. Assist them in demonstrating their expertise in ways that are beneficial to the audience.
Top SEO companies in Dubai and around the world are using this strategy and advocating it because Investing in content marketing is a significant step in increasing your brand's authority. You're displaying your own knowledge and leveraging your experience by generating valuable that's useful to your audience.
By incorporating the aforementioned methods into your plan, you can substantially increase the likelihood that your audience will not only remember but also trust your brand. Furthermore, the Google algorithm is likely to acknowledge your authority, especially if you've built an amazing link portfolio, and your results will eventually increase in the SERP rankings.
This is it for today’s blog. I hope you enjoyed reading it. Do share your feedback with me and let me know if you have any questions and I will get back to you as soon as I can. If you want your brand to go global and reach the level where people trust and remember it, contact Prism Digital, the best SEO Agency in Dubai and we will build tailored content marketing strategies that would build your brand authority and take your brand to center stage.