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: 26th Sep 2022         : Lovetto Nazareth

Agency Positions You Need to Have on Your Team

Table of Content

The complete list of positions, duties, and titles for advertising agencies that you should have on your team in 2022. We discuss analytics, creative, advertisements, and strategy.

Over the years, digital marketing agencies have developed a negative reputation. Many business owners have no idea what they do or what the various advertising roles and departments even mean. On the other hand, job seekers for advertising agencies are also confused.

This post was created to address common misconceptions about advertising careers.Not sure of the responsibilities you require but considering employing an agency? Already collaborating with an agency, but unsure of whom to contact or to whom to direct your inquiries?

Looking for an agency position but unsure of the title? This blog post is for you.

How does a marketing company operate?

Marketing companies have a number of divisions that support their work in creating and managing advertisements for customers across different digital channels. An advertising or creative team handles the job for the client, and an accounts team handles sales and customer care.

Internal marketing teams of digital businesses also have the business goal of expanding the agency's clientele. The agency team you work with has a significant impact on the work you perform.

Different responsibilities in marketing companies

Any advertising firm is made up of four core teams: account management, business development, creative, media, operations, marketing strategy, and technology & analytics.

Let's examine the typical roles on each team and split down each department.

Account management

Account managers act as the agency's point of contact with the customer. They sit at the forefront of customer service and sales. They keep in touch with the client to ensure that everything is completed and that they are satisfied with the results.

Additionally, they collaborate with the internal team to guarantee that every work is completed on schedule and to the satisfaction of the client. Additionally, they must maintain long-term client connections and enroll new clients.

In addition to having great verbal and interpersonal communication skills, they should be aware enough about industry trends and digital marketing to provide excellent customer service.

Roles in account management include:

  • Account Manager
  • Account Director
  • Relationship Manager
  • Account Executive
  • Account Group Supervisor
  • VP/SVP of Client Service
  • Client Coordinator
  • Client Accounts Director

Business development

The department in charge of generating new leads for the company is known as business development. To increase business, they employ a number of strategies, such as cold calling, email outreach, social media marketing campaigns, and webinars.

The marketing team is another name for this group. They are in charge of the agency's entire demand generating. They must have excellent verbal communication abilities and comprehensive marketing understanding.

Roles in business development include:

  • Marketing Coordinator
  • Business Development Manager
  • Marketing Manager
  • Social Media Manager
  • Marketing Director
  • Director of Communications
  • Chief Marketing Officer
  • Chief Growth Officer
  • Digital Strategist
  • VP of Marketing


The magic happens in the creative division. They are only there to design every piece of creative for every client. They are in charge of the creative process for a variety of digital projects, including video production, graphic design, and user experience. They implement the client's vision after taking it.

The creative team must possess exceptional creative abilities, in-depth understanding of design software, and market knowledge of the numerous market trends in the client's business.

Roles in Creatives include:

  • Creative Director
  • Art Director
  • Project Manager
  • Content Producer
  • Copywriter
  • Graphic Designer
  • Graphic Design Director
  • Social Producer
  • UX/UI Designer
  • User Experience Strategist
  • Chief Creative Officer
umbrella team breakdown for marketing agency infographic


The media division transforms the advertising creatives into reality. They are in charge of organizing and overseeing the many digital campaigns, which may include TV, radio, and video advertisements as well as online advertisements on different social media platforms, search engines, and online platforms.

This group is in charge of managing the client's advertising budget, developing the campaigns, modifying the audience targeting, and reviewing the outcomes.

Role in media include:

  • Media Coordinator
  • Media Buyer
  • Media Planner
  • Advertising Manager
  • Content Marketing Manager
  • Media Director
  • VP of Digital Marketing
  • Digital Marketing Manager


The organization is held together by its operations division. It handles multiple customer initiatives and deals with both internal and external company activities. Project managers in this division may occasionally be in charge of the organization's internal operations.

Roles in operations include:

  • Project Manager
  • Program Director
  • HP Specialist
  • Creative Operations Manager
  • Chief Financial Officer
  • VP of Operations
  • Director of HR
  • Director of Finance
  • Marketing Operations Manager
  • Strategy


The strategy department, which is typically only found in larger agencies, can benefit both the client and the firm. Customers can hire this team to carry out marketing strategy audits and offer them strategic insights to expand their businesses.

This could entail performing audits for prospective clients, performing competition and market share analyses, conducting customer surveys, and speaking with customers who fall inside the firm's target demographic. They could also serve as the agency's chief strategist.

Strategy roles include:

  • Brand Planner
  • Brand Strategist
  • Director of Strategy
  • Brand Planning Director
  • VP of Strategy
  • Chief Strategy Officer

Analytics & technology

Every division of the agency employs technology, which frequently needs updating, integrating, and developing. These technologists design user interfaces, construct software, and produce online and mobile applications.

This group provides support for other departments' usage of digital technology and marketing tools, particularly in fields like email marketing and advertising where a high level of technical expertise is necessary.

The analytics division is also in charge of gathering consumer insights, doing market data analysis, and conducting research on the client's target demographic. They must be able to process a lot of data, have an analytical attitude, and make sense of it all.

Jobs in technology and analytics include:

  • Email Marketing Specialist
  • Web Architect
  • Web Designer
  • Website Design Director
  • Informational Technology Specialist
  • Digital Marketing Analyst
  • Marketing Research Lead
  • Creative Technologist
  • Senior Web Analyst
  • Director of Information Technology (IT)
  • Junior Web Analytics Consultant
  • Director of Analytics and Innovative Solutions

How do you locate the appropriate advertising position?

Not sure which position would be best for you but want to work in the advertising agency? Have no fear; we've got you. A step-by-step procedure is provided below.

Establish your skill set.

Are you a thinker? Are you artistic? Do you enjoy math? Do you prefer the business side of things more? Choose a few areas where you excel.

Identify the experience required.

After outlining some of your skills, review our list of roles to see how much experience is required for each position. You can then determine where you fit in the organizational chart. Choose a few that make sense.

Keep trying things out

Don't be hesitant to give something a try. You may enroll in an online course, watch a webinar, or participate in a brief internship or apprenticeship. You might also speak with various authorities in the area and get their opinions.


The job search is a numbers game. To increase your chances of receiving interviews, apply to at least 40 positions. Make the most of every interview as a chance to enhance your abilities, identify any gaps in your knowledge, and get ready for the next one.


The above breakdown can help you determine whether you have a passion for writing, photography, graphics, sales, or management, to name a few. The marketing industry is one of the fastest expanding in the market. You can use the list to prepare properly and apply for numerous positions at various digital marketing businesses.

Contact Prism Digital and let's set up a free first consultation call to better understand your goals if you're seeking for a digital marketing agency team with a team of experienced creatives to handle your marketing demands.

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