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: 20th May 2022         : Lovetto Nazareth

5 Reasons Why You Should Hire an SEO Expert

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If you have the right tools, it’s relatively easy to manage your own SEO. In fact, many business owners successfully do this on an ongoing basis without any extra help. However, when faced with more complex situations or even just a change in strategy, it can be helpful to work with an SEO Expert or the best digital marketing agency that can guide you through the process in detail.

Therefore, how can you know if a situation requires the assistance of a seasoned pro?

Below are five situations in which you should hire an SEO Expert.

Hire an SEO expert If Google Ads isn't indexing your website or pages

If your website is not showing up on Google search results, you need to consult a professional SEO company for help. A professional will make sure that your site is set up correctly and optimized for the best search engine performance.

A professional SEO Company or individual will save you time by knowing just what to look for.

  • It’s possible that it is a minor omission that prevents Google from crawling your page, or it could be a more significant issue with your website's structure or URL parameters.
  • Maybe your content has been plagiarized and Google thinks it’s too similar to another page on your site. Experts in SEO will fix any problems that might have arisen and make it easier for people to find your content on Google.

There are a variety of reasons for this, and an SEO professional can assist you in resolving the issue and getting your website ranked and displayed on Google.

SEO specialists for site migration and redesign

There are always risks involved when major changes are made to a website’s domain, CMS platform, design layout, navigation, URL structure, and other items.

When it comes to making sure you have the best web presence and that your customers use it, blindly putting it in the hands of a great web designer is one of the worst things you can do. You should be aware of how changes to your website may affect organic search traffic as a business owner.

To receive a complete analysis of the many needs and technological demands, speak with an SEO specialist or digital marketing agency that specializes in site migrations.

An SEO Specialist can assist you in developing a risk-reduction strategy, managing the move, and monitoring traffic anomalies after the migration.

Hire an SEO Expert If your Website traffic is dropping or has already dropped.

Do you know what to do if your website's traffic starts to decrease?

Drops in site traffic can occur for a variety of reasons, the majority of which can be reversed. However, fixing these issues isn't always simple, therefore employing an SEO expert is the best option.

It’s possible that it is a reporting issue or seasonality trends, an algorithmic change affecting the site at the page level, or a technological issue, such as a manual intervention.

A professional SEO company would be able to analyze your search traffic trends and determine the most likely cause of your traffic loss, as well as present a clear roadmap to resolving the issue.

SEO Expert Infographics

Using an SEO Expert to Reversing Manual Action.

When you assume that organic traffic declines are the result of manual activity, the first step is to figure out what kind of manual action was taken and which pages were impacted.

Before requesting a reconsideration review, you must resolve all concerns on all affected pages.

Reconsideration reviews are conducted when your site is denied for any quality issues, such as low-quality content, unreliable information and product listings, or deceptive practices. The reconsideration review will explain the exact quality issues on your site, the steps you’ve taken to fix them, and document all outcomes of those efforts.

The reviews must give Google a good-faith assurance that it won’t occur again. You’ll then get another chance to rank well in the search results. Contact an SEO Expert, and they’ll help you get back on the right side of Google!

When your SEO Strategies aren’t yielding results

Maybe you've been working with an entry-level SEO employee or a well-known SEO company, but your organic channel marketing efforts aren't yielding the results you want.

Perhaps your strategy worked so successfully that you were too preoccupied to devote the time required to keep the lead machine running properly or maybe you've been doing it yourself and have run out of motivation to continue.

If you're unsatisfied with your existing organic strategy for any reason, it's time to engage the best digital marketing company.

Selecting the right SEO Experts

At Prism Digital, we've helped a number of clients align SEO with their business objectives; here are four recommendations to help you select the right SEO company and spend your money wisely.

1. Clear communicate

You must comprehend what your SEO suggests, how it will be done, and how the results will be measured. If anything isn't clear, ask for clarification because it is your business that is on the line, it is to your greatest advantage to understand how a marketer orDigital Marketing Agencyintends to assist you.

2. Conduct an SEO audit

Prepare to pay for an SEO assessment upfront so that the plan may be customized to your company's objectives. Before you sign a contract or agree to engage with someone, be sure that their idea aligns with your business plan.

3. Understanding of Search Engine Optimization

Within the broad phrase of search engine optimization, there are numerous specialties.

If your company is going through a site migration, for example, you'll need an SEO with technical skills to help clear the way for a more seamless transition. However, If you were ranking well and are losing traffic, you'll need someone who understands organic content strategy to help you reclaim your keyword rankings.

4. Communicate your Expectations

When hiring an SEO, make sure your expectations are realistic.

Over the course of a year, a 2017 study tracked keyword placement on 2 million pages and only 5.7 percent of all pages tested ranked in the top 12 search results for at least one keyword after 12 months. Meaning that these fortunate pages took between three to at least seven months to reach the front page.

There's a strong likelihood that these "fortunate pages" paid an SEO expert to help them.

Questions to ask when hiring an SEO

When hiring an SEO, keep the following questions in mind:

  1. Can you tell me about a time when you overcame a situation comparable to mine?
  2. What criteria do you use to evaluate the performance of your SEO campaign?
  3. What is the frequency of campaign updates and analytics?
  4. What are the most crucial SEO strategies?
  5. What areas do you outsource (if any)?
  6. What are your rates and terms of payment?

To conclude:
It can be difficult for an in-house employee to handle optimum SEO tactics because they demand a lot of time, study, and commitment that a single person may not be able to provide.

Prism Digital has been offering Best-In-Class digital marketing services to its clients for over a decade, helping them rank on the first page of Google. For a free consultation, contact us at 04-332-0808 or Send us an email at info@prism-me.com.

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