: 16th May 2021 : Lovetto Nazareth
20 Amazing Ways to Promote Your Business Online
Key ideas proposed by digital marketing specialists to market your business online
Table of Content
- How do you promote your company online?
- What is the benefit of creating a blog?
- Why should you publish content on third-party platforms?
- Is it a good idea to use influencers to market your business?
- How to use YouTube for marketing?
- How important is email marketing?
There are billions of potential buyers out there, and there are just as many opportunities to pique their curiosity.Our burgeoning obsession with search dates back to the early days of the internet when algorithms didn't rule the roost. It was much easier to find information on the internet back then. To be found relevantly in an online search, you did not need any of the technological know-how, depth, and knowledge of hundreds of ranking criteria.
However, with the evolution of Google's core search algorithms and big updates such as Panda, Penguin, and Hummingbird, being searched on the internet has become akin to earning a doctorate in physics or mathematics.
As marketers, we all know that being found organically at the top of Google's search engine results pages (SERPs) is the perfect way to advertise your company online. It is completely free and provides near-infinite traffic to anyone who can learn this complex area of online search. However, doing so has turned into a huge challenge.
We are experts, capable of gracefully navigating the world's information resources with ease. We can access the vast information available at any time and on-demand through strong, lightning-fast pocket computers. Yes, we are fully capable of conducting a search.
However, as a company owner or expert, you are well aware that this is not the case when it comes to being discovered. Appearing relevantly with intensely competitive keywords is becoming a more challenging job. But how else are we expected to advertise our companies online if we can not rank well in Google's search results? And why do some people seem to be able to dominate Google searches while others seem to struggle and fail?
It is clear that it is not easy. That may also explain why the best SEO experts in SEO companiesaround the world would charge thousands of dollars per hour to study, adjust, and optimize websites for specific keywords. This is unquestionably a significant achievement. What most people do not realize is that there are fundamental building blocks in place that make gaining significant traction over weeks or even months difficult.
Anyone interested in dominating search should be aware that it takes years to build up the sort of link profile, authority, and material required to rank for specific keywords almost effortlessly. Is there any merit to it? If you are serious about getting some momentum in organic digital marketing, you will need to put in the most effort for the smallest initial return.
What is the issue? We live in a world that seeks immediate gratification. We need things, and we need them now. This is partly due to our genetic nature, but it is also influenced by media and cultural expectations that emphasize the hedonistic desires associated with satisfying life's most natural impulses to feed, gain, and reproduce.
How do you promote your company online?
What would it take to promote the company online? How will an entrepreneur get the message out without having to wait years and years to step up the ranks on Google's SERPs? There are certainly some methods of marketing your company that can have a higher return on your time investment than others. Some will take weeks to manifest, while others will take months or even years to occur.
Whatever tool you use to advertise your company on the internet, as long as you add value along the way and follow the right digital marketing practices, you will reap the benefits of your efforts over time. It is not going to happen immediately. Nothing worthwhile really does.
Below are some of the most effective strategies for driving traffic to the website and pages online, both in the short and long term:
1. Create a blog and post high-quality material on a daily basis.
Clearly, the most valuable way to advertise your company online is to have a blog where you can regularly publish and distribute high-quality content that creates a significant amount of value. This is a long-term approach that will take time to pay off, but any entrepreneur should see the value of using this online marketing tool.
Building a noteworthy blog in every business or niche not only helps to attract traffic by piquing Google's interest, but it also helps to establish authority. Consumers, the media, and company owners would pay attention to you if you can establish yourself as an expert in your field. This, in particular, would snowball, resulting in increased authority and, inevitably, massive exposure and revenue.
2. Market your content on Medium and Quora.
If you want to get some early traffic and your domain is not even two years old and has not built up much authority, you should promote your content on sites like Medium and Quora.
What is the mechanism behind it? On your website, create high-quality content. Make sure it is keyword-focused, informative, creative, and valuable. Be sure that whatever you are talking about benefits people in every way.
After that, write another post on a website like Medium or Quora, making sure it is keyword-focused, insightful, unique, and adds a lot of value.
Use a primary or similar keyword to create a link from that article to the main article on your website or blog. This is known as content marketing, and it is the most effective way to gain momentum on Google's SERPs while still reaching wide existing audiences through authority sites.
3. Join LinkedIn communities to meet new people.
LinkedIn communities are an excellent way to easily communicate with people in your business or niche who can help you spread your message. You can use LinkedIn groups to advertise your content as long as you do not come off as spammy. Before attempting to drop your links, it is best to bring meaning to the conversation or discussion.
LinkedIn groups are also a wonderful way to communicate with people with whom you do not even have common interests. You can contact any other member of the group without being associated, which can be extremely useful in some situations. In the groups, share updates often and make sure to remain in the spotlight without oversharing.
4. Make use of Facebook advertisements and landing pages that are well-targeted.
Although Facebook ads are not free, they do provide a great way to target the right audiences for your company. You may use metrics like likes, geographic position, marital status, age, and many others to find prospective customers to send to strategically targeted landing pages, also known as squeeze pages, as long as you know the customer well.
Experiment with micro-spends to see which ad copy and squeeze page get the most clicks and leads into the sales funnel. When it comes to ads on a website like Facebook, it may take a long time to find the best combination or formula, but if the advertisement is profitable, all that you have to do is scale.
5. Use Instagram influencers to your advantage.
Through the all-pervasive influence of social media nowadays, you can easily connect with tens of thousands of people from all over the world. However, we are well aware that algorithms and visibility work against us, especially when we do not have a following of hundreds of thousands or millions of people.
We need amplifiers, power users, and influencers to help spread our messages to those people. Although this will not be free, it will provide you with immediate access to a large audience in your market if you choose the right Instagram influencer to help spread your story. This is one of the most successful social media marketing tactics nowadays.
6. Make helpful video tutorials on YouTube.
YouTube is a fantastic tool for promoting your company online. Although growing your audience can be difficult at first, if you concentrate on making helpful video tutorials, you will ultimately attract a large number of people. Again, you must concentrate on adding value rather than worrying about making a return.
YouTube is a fantastic resource for videos and it allows you to tell viewers just about everything in an accessible way. Whether you are screen-sharing to teach a digital talent or filming something in the real world, make sure the video and overall material are of good quality.
7. Create a partnership with your clients by using email marketing.
Email marketing is something that any company owner can do, but it is not a simple task. To be effective in email marketing, you must have something of value in return for the consumer's email address. It must be something valuable. If you are serious about email collection, produce a free report or ebook that can benefit people in your business or niche. Then, using a method like Aweber, Get Response, Constant Contact, or Mailchimp, build a relationship with that user through drip-fed campaigns. But do not try selling at all corners and turns. First, link, and then sell.
8. Develop customer confidence on websites such as Yelp and Trust Pilot.
One of the obstacles that retain both company owners and experts is trust. People are hesitant to trust companies in whom they have no direct experience or know someone who has collaborated with them. Sites such as Yelp may be helpful, but a platform such as Trust Pilot will do that.
Trust Pilot and Yelp directly help users locate the best business and enhance reliability by supplying former clients with the company. These websites are the biggest online surveys on the planet and can be used to build customer confidence in your product and services
9. Use rich snippets, AMP, and FBIA to your advantage.
If you want to get some early momentum for your posts, you can use rich snippets, Accelerated Mobile Pages (AMP), or Facebook Instant Articles (FBIA). Rich snippets can be applied to a variety of content types, including blogs, local businesses, songs, recipes, ratings, TV, film, and videos, thanks to the AMP specification.
There are WordPress plugins for rich snippets from Schema.org specifications, as well as AMP and FBIA plugins. With Google and Facebook's recent emphasis on smartphones, for example, getting AMP and FBIA posts will give you a slight edge over others that donot, increasing the exposure on SERPs and in newsfeeds.
10. Collaborate with well-known bloggers in your field.
Reaching out to famous bloggers in your niche can be an effective way to advertise your company online, especially if you have anything valuable to add to one of their blogs. Why not reach out to a famous blogger who often blogs on a specific topic that is closely related to your line of work and search for ways to collaborate?
Offering your services as a guest blogger is a perfect way to make this possible. Obviously, you will need to have a decent writing experience, and it might be tough to find a common blog willing to encourage you to do this, but it is worth a shot if you eventually secure a guest post.
11. Participate in industry-specific forums regularly.
Many people get the forum-posting technique for SEO completely incorrect. They go out there and post spammy posts, then complain about being kicked off the forums. You can not do that. If you are serious about selling your product online, enter discussions and add value before you try to link-drop.
Nobody likes it when someone joins a website as a new member and then starts spamming links. Again, you must imagine doing the most amount of work with the least amount of initial return. Add value. Talk to other people. Make recommendations. Respond to inquiries. And do not spam links with them. Add your link to your signature after a few posts or when the forum rules allow it but do not attempt to lead users to your site at any point. If you do so, it would not end well for you.
12. Customers should be offered a complimentary product or service.
According to studies, people are more likely to take anything for free than to pay a nominal amount for it. Why not give your consumers a complimentary service or product? Perhaps you have a free 15-minute consultation or a free entry-level product.
Whatever service you have, make sure you have the customer's contact information so you can contact them later. If you are giving away free service, you should upsell those clients to your premium services right away. When you offer anything for free, people are more inclined to believe as they owe you something.
13. Use websites such as Yahoo Local and Google Local to locate local businesses.
If you own a small business and want to draw local clients to a brick-and-mortar venue to have a geographically relevant professional service, you can list your company on local business listing pages like Yahoo Local and Google Local.
Google Local is a particularly useful tool for listing and verifying your business records, including public details including your company's address for Google Maps appearances, store hours, and other relevant information. Make sure this material is correct and up-to-date.
14. Make your website SEO-friendly.
Optimizing your website for specific keywords is an important part of online marketing for your business. However, bear in mind that if your company is young (less than two years old) and you have no authority or content, you would have a difficult time ranking at the top of Google's SERPs for any keyword that is even mildly competitive.
While this can become a lengthy discussion, pay attention to items like your site's speed, mobile accessibility, meta descriptions, link profile, reading level, source citation, content consistency, insightfulness, and so on. This is more like a marathon than a run, so do not get disappointed if you do not see significant results right away.
15. Take part in a contest as a co-sponsor of an award or prize.
Find something you can give away and team up with another organization, group, or professional in your field to co-sponsor an award or contest. Use social networking sites like LinkedIn and Facebook to connect with others and find a like-minded business or professional willing to collaborate on an award or giveaway. The aim here is to re-establish value in the public eye.
16. Speak at a seminar or webinar.
Why not give a talk at a technical conference or webinar if you are an expert in your field? TED Talks come to mind when it comes to technical conferences, but you could also speak at other types of conferences or even online webinars.
Webinars are one of the most effective platforms for selling almost everything to a fully motivated audience when it comes to online marketing. The larger your audience, the more likely you are to sell your goods or services.
17. Use press releases to share relevant business announcements or activities.
You will not get instant public attention with press releases. While some journalism practitioners will use sites like Help a Reporter or even scour press release sites like PR Web, sending out a press release is unlikely to result in immediate news attention.
A well-written press release with a healthy link profile, on the other hand, will help you marginally with SEO while still allowing you to share relevant company news or activities, which you can then use to actively pursue media outlets via the appropriate PR platforms. 18. Create a personalized email signature.
Using a branded email signature is one of the best ways to advertise your company online. Insert your links and any possible recognition your organization has earned directly into your email signature. This assists in passively promoting your company to those you interact with regularly.
You can also have social media links in your email signature, as well as any related links to valuable company marketing items, such as interactive brochures or news articles about your company.
19. Use the 80-20 law to identify and sell to high-value customers.
The 80-20 theory, also known as the Pareto Principle, says that 80% of the outcomes come from 20% of the efforts. Essentially, only a small percentage of what we do yields results. However, this also extends to revenues, which reports that 20% of your customers account for 80% of your income.
You can scale your profits by giving them extra incentives and promotions on other services and goods if you can determine which customers are producing the most revenue for your company. You can also guide the online ads to these clients whether they use a portal system to log in or are followed by cookies.
20. Upload photographs and videos of relevant hashtags on Pinterest, Flickr, Tumblr, and Instagram.
There are several high-domain authority pages where you can build a following by uploading photos and videos. The first sites that come to mind are Pinterest, Flickr, Tumblr, and Instagram. Use relevant hashtags and explanations to help categorize your tweets, and join others using such hashtags in your industry or niche.
This is not a digital marketing strategy that can generate immediate revenue or even traffic. It will take some time. However, as long as you are providing value and are optimistic about what you are doing, you will be able to develop your following in the coming months and years. To get yourself out there at the beginning, make sure to comment, like, and communicate with other people's posts as much as possible.
This is it for today’s blog. I hope you liked it and please share it with your friends as well so that they could also learn. Write to me if you have any queries related to digital marketing. If you are looking for marketing services, contact Prism, the best digital marketing agency in Dubai. Thank you and Goodbye.