: 18th Nov 2021 : Lovetto Nazareth
Best TikTok Marketing Strategies That Actually Work
Table of Content
- Why should you use TikTok for marketing?
- What is the TikTok algorithm and how does it work?
- What are the best TikTok Marketing ideas that you can try?
- How to effectively use hashtags on TikTok?
- Why should you follow TikTok trends?
- Why should you use TikTok Influencers in your marketing campaigns?
- What are the three different types of TikTok ad formats?
TikTok has become one of the fastest-growing social sites for young people in recent years. TikTok's unique features will impress you no matter who you are or where you come from.
TikTok is used as if it were a verb by young children and brands have expressed a strong desire to use TikTok to increase their digital influence.
In many aspects, TikTok marketing differs from Instagram marketing and other social media platforms. This is due to the platform's one-of-a-kind algorithm.
Whether you run a DTC or B2B business, the TikTok algorithm is better than any other social media site at delivering your content to your target audience. You must, however, follow the best practices.
In this blog, you'll learn the best TikTok marketing techniques based on how the algorithm worksso you can get the most out of your TikTok marketing campaigns.
Why use TikTok for marketing?
TikTok marketing gives great potential for firms to connect with their audience on a deeper level and reach new markets, in addition to the platform's massive popularity
There is no other social media platform that can match TikTok when it comes to viral potential.Because of the algorithm, folks with practically no following get millions of views on TikTok every day.
Furthermore, because the algorithm is unaffected by the number of followers, you can potentially reach millions of people without having to spend months over months creating and executing complex campaigns and spending huge sums.
Of course, videos are at the heart of TikTok. Even if you plan to rely on influencers for the majority of your TikTok marketing, you should still create a brand account and utilize it to create and post videos.
TikTok films can be up to one minute long, allowing you to make short, snappy videos. However, this does not suggest that you should simply upload your 30-second television commercials to TikTok.
You can record videos in the app or outside of it and then post them to TikTok. You can also include music in your video. TikTok provides immediate access to a huge directory of music and also offers a searchable database.
What is the TikTok algorithm and how does it work?
To know how to make your content more effective on any platform—Google, YouTube, Facebook, and so on—you need to understand how the algorithm works.
The same is the case for TikTok. The algorithm considers a variety of indicators to estimate your current and potential ranking.
The following are some of the important elements:
- Finishing a video from beginning to end
- Sound and hashtags
TikTok detects whether a useris interested in a topic, hashtag, sound, or trend based on these variables and begins promoting comparable content right away.
TikTok marketing ideas you should try
Even though TikTok's algorithm is fantastic at selecting material, it doesn't imply that you can publish anything and have it go viral. There has to be a rationale to it and the process should be well thought out.
With that in mind, follow these tactics to increase your chances of success with TikTok marketing:
1. Use Relevant Hashtags
Some of the benefits of using TikTok hashtags for a brand are:
- Increase the number of people who are exposed to your content.
- Locate competitors.
- Increase the number of followers.
Although relevant hashtags should be included in your videos, you should usually avoid using the most popular generic hashtags. In a sea of content, your videos are more likely to be lost. So, It is preferable for you to try and make your content stand out in less popular categories.
You want your videos to be seen by the people who are most interested in your campaign, so don't just rely on hashtags simply because they are popular.
It's also important to realize that this isn't Instagram. On TikTok, resist the urge to utilize 21 hashtags. This might damage the impact of your videos.
2. Choose a niche theme for your content
TikTok, like every other social media platform, is built around excellent content. You must build a consistent brand if you choose this platform to advertise your business and then the opportunities for creating useful information are limitless.
Choose themes in which you have a lot of experience and contribute what you know. To begin, go to your competitors' TikTok accounts to discover what kind of content they upload and then do your best to outperform them by creating superior content.
Monitoring and evaluating user input will assist you in determining whether or not you are on the right track.
3. Keep up with the latest TikTok trends
Always keep an eye out for popular trends on TikTok. You can then create and share videos that are related to the most popular videos. It has been seen that trendy videos get a lot more traction on the platform.
Keep in mind that trends can change rapidly. Be on the lookout for TikTok trends and be prepared to change your content to keep up with the craze.
TikTok Marketing Companies in Dubai and around the world advise not to just copy what everyone else has done if you're planning to share your version of a popular video genre. Find a technique that will set your video apart from the rest.
It is not just for common users but for marketers as well. Try to incorporate your offerings in trendy videos creatively so that your content is catchy, trendy, and valuable.
4. Integrate TikTok Influencers in Your Marketing Campaign
It's no coincidence that certain people become social media influencers. They usually gain a reputation for the high quality of content they provide. As a result, most firms benefit from cultivating positive working connections with those who can influence their potential clients.
TikTok has generated a new breed of influencers, too. A group of folks who have considerably more clout with today's teens and tweens than the more traditional movie or television stars. When it comes to TikTok marketing initiatives, these are the types of people you want on your side.
5. Regularly comment on your posts and encourage others to do so
TikTok, like most social networks, encourages frequent user interaction. Comments are a great method to accomplish this. You should aim to start the dialogue with your potential customers.
TikTok ranks comments based on how many likes they receive, so make sure you think about what you're saying and make it important, and don’t just make boring "good video" remarks. That really doesn’t work.
Add value with your comments. You can even be critical about the videos but keep them simple and valuable for the readers.
6. Create a community
Social media followers are more devoted to certain brands they like. This is because individuals enjoy interacting with their favorite businesses and getting to know them better.
So, try to grow your TikTok community by interacting with your audience, responding to comments, creating content tailored to your customers, and so on.
When it comes to developing a community, transparency is vital, so strive to be open and listen to what your consumers have to say. Try to give them what they want in terms of content and this will encourage customer loyalty.
7. Create challenges and engage in them
For a variety of reasons, challenges are an excellent tool for TikTok marketers.
They help you deepen your ties with your community while also allowing you to reach out to a large number of people at once.The best part is that you receive huge chunks of user-generated content (UGC).
8. Comprehensive knowledge of the application
Immerse yourself in the TikTok world if you're serious about leveraging. What is the greatest way to immerse yourself? Every day, visit the For Youpage, follow the top creators, listen to all the warm voices, and read the exploration page.
After a month of immersion in TikTok, you'll have a deeper knowledge of the type of content that works. The longer you work on the platform, the more natural it will become. You'll see why certain things function while others don't and you’ll figure out ways to excel.
9. Video in high-resolution
One of the distinguishing elements of all popular TikTok video sharing is high-quality footage. It's unlikely that a shaky video will become a viral phenomenon.
At all phases, users choose the material that is vibrant and attractive. If the content is of poor quality, consumers will immediately disregard it.
Most smartphone cameras are adequate, but if you're speaking in a video, make sure you have good lighting and sound quality.
10. Make use of TikTok's tools
Instead of spending hours editing your records with a high-end camera, spend a few minutes learning how to create content within the app utilizing its built-in editing tools.
Make use of the "Search" page for the most recent hashtags, challenges, and soundtracks. There are a number of tools within the app that you can use but you will have to explore and get used to those tools. That only comes with practice so start creating content, commit to it and you’ll get there.
11. Begin an ambassadorship program
The relevance of user-generated content for DTC companies cannot be emphasized. Why? Because:
- Peer recommendations are trusted by 84 % of consumers above all other forms of advertising.
- >74% of individuals use social media to help them make shopping decisions.
- Individuals are more likely to believe content published by "regular" people than content shared by brands, according to 76 % of respondents.
Consumers, above all, want to see the product being utilized by real individuals who have genuine opinions.People naturally create content about the brands they support and don't support.They aren't doing it for the money. They just do it to promote a product that they like or despise. That is why it appears to be reliable.
The issue is that most brands can't repurpose enough high-quality UGC developed naturally. Brands need to devise a strategy to encourage it. Customers can be invited to become brand ambassadors, which is a good approach to acquire more UGC from them. People that actually care about your brand and contribute to UGC in exchange for a reward are known as brand ambassadors. They could be big influencers or folks who don't have a lot of followers, but enough with the potential to be influential in the future.
TikTok could be the most popular site for ambassadors to create user-generated content (UGC).
The reason is that TikTok feels more genuine than other social media channels, and anyone can create a viral video that increases awareness and purchases. This makes people believe more in TikTok influencers and people eventually pay heed to their advice.
12. Interact with other users' accounts
People on TikTok want to interact with brands genuinely. To provide customers with this experience, you must interact with them in both your own comment section and other people's TikToks.
This shows that you're genuinely interested in connecting with your customers. This is also a wonderful way to get people to notice that your company has a TikTok account and that it cares about its customers.
13. Make use of TikTok advertisements
TikTok now offers an official advertising structure that makes it simple to promote your business on the platform. There are three different types of ad formats:
- TikTok's in-feed native advertising is the closest thing to a traditional ad. Here in the ad, you can include website links and Order Now buttons. They are skippable adverts that can be used in a variety of ways.
- Hashtag challenge advertisements - these display a banner ad that directs the user to a page with the featured challenge's instructions and rules. It can be used to target specific types of customers.
- Brand takeover advertisements combine pictures, GIFs, and video samples with a link to a landing page or hashtag challenge.
14. Branded Content should be incorporated into the mix
You should balance the type of content you share on TikTok, as you should with any social media marketing strategy. The majority of your videos should entertain or inform your viewers. If you succeed in building an audience through this method, you should be able to mix in a few more promotional videos.
Because the average TikTok user ignores advertisements, you must first establish your credibility before releasing overtly promotional content.
Many businesses have discovered that uploading videos of individuals using their product is the greatest way to get over this aversion to advertising.
You will have to figure out creative ways to talk about your product. This is to not make it overly promotional and boring for the viewers. For instance, you might offer a series of pointers on how to get the most out of your product, or you could demonstrate how to use some of its more esoteric features.
TikTok isn't like the other social media platforms available, so if you're used to them, it may take some time to figure out how TikTok works. You’ll have to spend some time on the platform to be able to use TikTok effectively.
However, if you've figured it out, TikTok can prove to be a really effective marketing tool. You might be able to reach out to a huge number of people for a minimal cost. This could provide you an advantage over your competitors, especially if they haven't spent time learning how TikTok works.
This is it for today’s blog. I hope you enjoyed reading it and that you’ve learned a thing or two about TikTok marketing. Do share your feedback in the comments section and you can always reach out to me if you have any queries.
If you are a business owner with no time to focus on TikTok, you are losing a huge opportunity to reach out to and connect with your current and potential customers. If this is the case, contact Prism Digital, the best TikTok Marketing Agency in Dubai. We manage TikTok Marketing for a number of businesses from varying industries and our marketers and we are equipped to create and manage TikTok Marketing campaigns that can take your brand to new heights. See you on the other side. Thank you.