: 04th Mar 2021 : Lovetto Nazareth
10 B2B Lead Generation Tips and Strategies from Experts
Generating quality leads is the backbone of a good B2B marketing strategy and having a firm pipeline will ensure a steady growth rate. This blog underlines some effective lead generation strategies and tools used by experts and successful digital marketing agencies.
Table of Content
- What are the effective lead generation strategies?
- What is content marketing?
- Why is social media marketing important?
- What is pay-per-click?
- What is the importance of social shares?
- How to find opportunities in difficulties?
- How to Increase your conversion rate using FOMO?
- What is the use of intent Popups or slide-in opt-ins?
- How to increase engagement by asking questions?
- What is the importance of backlinks?
- How to use cold emails for lead generation?
Ever found yourself stuck in a situation where you are looking for new leads or prospects for the development of your business? By doing this, you are simply partaking in B2B lead generation. B2B is actually the short form for business to business.
In B2B form of business, you basically sell your products or services to other businesses instead of consumers or direct users. The key to a successful business is constantly generating new leads and lead generation is the key if you are seriously looking to expand your business.
If you are confused about what a lead is, it is a potential buyer that has shown a certain kind of commitment to your brand or maybe has even shared his contact details with you. This gesture means that they are interested in doing business with you.
Lead Generation Strategies That You Must Know
When we talk about business-to-business lead generation strategies, we are talking about tactics that you can use to convert your potential customers that are interested in your products or services into your permanent clients.
No matter what kind of business you are doing or at what stage your business is, you will always need solid lead generation strategies and tools in order to gather as many potential leads as possible.
Generating quality leads is the backbone of a good B2B marketing strategy and having a firm pipeline will ensure a steady growth rate. While outbound is a more immediate way of connecting with leads and inbounds are necessary for the establishment of your credibility, it is always best to use a combination of both, as it will ensure that qualified leads are coming to you.
Here, in this blog, we are to discuss some of the most effective lead generation strategies and tools used by experts and successful businesses in this day and age.
➣ 1. Content Marketing
It is a fascinating option for companies that have interesting content like articles and videos to share. It is very important to figure out the language that will impress your clients and will leave a mark on your leads.
What you actually do is that you sort your target group and then provide them with a high-quality copy. By doing this, you will increase your page views in such an untargeted way that it will attract more potential leads to your website through search engines and this whole process can be regarded as Search Engine Optimization for your website.
SEO is one of the best tools for marketing. If you know your way around SEO, you are bound to gain new customers faster and easier. But for this, you have to have a strong content marketing strategy that provides interest worthy information to your target audience.
In all this process, consistency is the key. Unfortunately, many companies succeed in figuring out plans, strategies, and tools but fail to keep at it. Therefore, it should be made sure that once the perfect strategy has been made, it is followed with precision, accuracy, and consistency.
➣ 2. Social Media Marketing
Around 62% of marketers think social networks like LinkedIn are proven to be more effective than content marketing as it lets you refine your lead generation process by allowing a more targeted approach.
Social media advertising is effective and approachable as it is rare to meet someone who does not have a social media account. Highly targeted ads can be placed on these sites because you can literally set up and target the location, gender, age, and interests among many other factors.
As tricky as it may sound, you can generate lots of leads through social media once you get a hold of it. It is always helpful to create your content around what your customers are looking for as it will provide the best engagement.
You will always have your way on social media if you are good with words. Words are what make or break your potential client into a permanent one. Just by adding a little social proof, you can convert a simple sentence into a very persuasive and inclusive deal.
A little personalization and specification never hurt anyone. People tend to get drawn towards laser-focused, point-solving, specific content that meets their interests and needs.
For the sole purpose of lead persuasion, it is always good to hire professionals. There are many lead-generation companies in Dubai working in order to help you strategize according to your current condition and the needs of your business.
➣ 3. Pay-Per-Click
PPC is one of the easiest and fastest ways to get results. It is super effective if you know your target audience and its feasibility may vary depending on the industry you are in.
One of the downsides of using this technique is that some people use ad-blocking programs like AdBlock that remove all the ads and even the banners or other clickable ads.
There are many ways to post your advertisements online among which Google AdWords is the most frequently used one. Different routes that you can take include:
These types of adverts appear when you google something. The advantage of these types of advertisements is that search intent is already there.➣The display network
These types of advertisements appear on various websites that have agreed to allow Google to show adverts to its users. These are basically visuals and can be created through Google automated visual advert generator➣Remarketing
It iskind of an extension to the display network. It can also be referred to as retargeting as these adverts are served to people that have already visited your website hence making them your potential client.
➣ 4. The More Social Shares, the Better
It is an expert way of sharing your content and making it viral without paying more for marketing. Viral marketing can only happen if you produce quality content. The best technique is to create good quality content and then ask your clients or opt-ins to share your content with their friends to make it go viral.
➣ 5. Turning "out of stock" Into an Opportunity
Consider a situation where you have run out of stock and a customer visits your site. Now instead of just displaying a red text saying, "out of stock", add a form as well with the instruction that once the product is back in stock, you will be notified through an immediate email from your brand.
Sometimes, adding a timer for restocking a certain product helps to increase your site traffic. Use creative ideas to create opportunities out of hurdles.
➣ 6. Increase Your Conversion Rate Using FOMO (h4)
Humans are complex species. They tend to desire what they cannot have. It is nobody's fault, it is just the way we are wired. Applying scarcity or FOMO, which is fear of missing out, is one of the most effective marketing tactics that can instantly increase your conversion rate.
You can increase your conversion rate by announcing a limited offer or announcing that the product is a few counts away from running out of stock. But you have to be very careful as visitors are not stupid. They will spot the false offers pretty quickly and once they feel deceived, they will not trust your offers anymore and you will lose your lead client.
➣ 7. Using Intent Popups or Slide-in Opt-ins on Key Pages
Popups and slide-ins are something that people either love or hate. There is no in-between. No matter what your personal opinion is, they always work, and particularly the personalized intent popups, they always work.
One thing you might want to avoid is blocking the content of the reader or user. In desperation of gaining opt-ins, the creators make the mistake of blocking the customer from seeing your content which is an instant attention desolator. You can never gain loyal customers by placing multiple popups on your site.
The only way of gaining loyal customers is through building a connection. That’s when you see an increase in the signups, conversions, and sales of the products.
Exit-intent popups are also another potential option but one thing to keep in mind is that they are back up to your web page but if your exit-intent popups have a higher conversion rate than your website then you might have to think about redesigning your website. These exit-intent popups work like magic when placed on your most important pages.
If you are looking for a more mediate option, you can go for slide-ins. They might not be as effective as a popup but surely work well as slide-ins easy to configure and are less annoying to the readers.
Many lead generation agencies in Dubai are trying to find the perfect ratio and balance of popups and slide-ins to get you the maximum engagement and leads on your web page.
➣ 8. Asking Questions to Increase The Engagement Rate
Setting up easy-to-use multiple-choice questions that are easy for the customers to understand and fill out will increase the conversion rate by 50%. It is one of the most effective marketing strategies to improve lead generation and is used by almost all brands and marketing agencies around the world.
➣ 9. Get Trusted Backlinks
Just as word-of-mouth referrals are effective, a trusted website sending their clients your way is the second-best referral and is called a backlink.
A few ways to build backlinks and gain trust are:
➣ By writing blogs for other companies.
➣ By getting on a website resource page.
➣ By having other websites share your content.
➣ By providing infographics that other businesses will share.
➣ By getting free backlinks when people copy your images.
➣ By writing extraordinary content that people actually want to link to without any conditions.
Purchasing backlinks is never a good option and never try to get backlinks from untrusted sources as they will only have a negative impact on your website.
➣ 10. Get Creative With Cold Emails
Cold emailing is all about making the first impression. It can get tricky at times as you have no prior relationship with the company or the person you are sending it to. Here are some of the tips to keep in mind in order to see more leads from cold emails:
➣ Show your humorous side. Be funny. Sometimes a little humor can go a long way.
➣ Don’t scam people with the marketing lingo and jump straight to the point.
➣ Be creative. It is necessary if you plan on standing out from the crowd.
➣ Send at least two follow-up emails. It increases the chances of it being seen by the targeted party.
B2B lead generation is a critical topic. What works for one business might not work for the other one. You cannot just copy-paste lead generation strategies.A lot of thought and time goes into strategizing and figuring out what works best.
Most of the time, the key is finding the specific strategy that suits your business. In the end, it all comes down to what works for your business and what helps your business generate leads.
This is all for today’s blog. I hope you liked it and learned a thing or two about lead generation strategies. If you have any comments or queries, do write in the comment section and I’ll be happy to assist you. Thank you and goodbye.