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Frequently asked questions (FAQ's)
Lead generation is the effective use of marketing efforts in order to attract visitors and convert them into leads. Imagine this; you made an online search for a health insurance company near you. You clicked one of the websites and filled the gated content form to read more. A few days later, you get an email about the same stating the benefits and why should you invest in health insurance. You also see the company's ad following you on whatever website you go to, on your social media, and your mobile phone. This kind of advertising is less intrusive and irrelevant as you made the search and are well aware of it than a random person calling you to buy health insurance. In today's world, B2B lead generation services in Dubai have a massive role-play when it comes to sales. Quality leads can serve as a backbone for the sales team to rely on.
Lead Generation is the way of attracting potential or prospective clients or clients who have shown interest in your business or to your website, social media with the objective of converting them into an active customer. Looking at this situation from a company perspective, the information collected via your search helps the company decide and personalize their offering explicitly based on your requirements. Thus, lead generation is of utmost importance. It helps convert a visitor into paying customers/leads.
There are two types of channels that can be used to generate leads: Inbound and Outbound.
Outbound lead generation services include cold calling and direct email. Inbound lead generation depends upon the budget you can afford. For a more extensive targeted lead generation campaign, one can also resort to traditional methods of advertising such as billboards, radio ads, print ads, and television ads.
An inbound method for lead generation uses the internet to connect to a vast audience without emptying your pocket. Creative and catchy online content creation is a must to carry out inbound lead generation methods. Blogs, articles, or an SEO optimized website can be used to carry out inbound lead generation services.
Prism Digital stands as the best lead generation agency in Dubai amongst all other lead generation companies in Dubai. We carefully and strategically make use of programmatic advertising, social media advertising, viral marketing, and online marketing content to generate sales leads for your business. At Prism Digital, we focus on aspects and platforms wherein today's generation customers are found. We focus on lead generation marketing techniques such as content marketing, social media, PPC (pay-per-click) ads, display ads, email marketing, etc., so as to generate quality sales leads for our clients. Visit our lead generation services section to know more in detail about our offerings.
It is a well-known fact that SEO is essential for the social promotion of a website. We bet you are wondering how and why?
If you own any business or manage any website, you sure want traffic on it. Search Engine Optimization is essential because it is specifically aimed at helping you increase the quantity and quality of traffic to your website through organic search results. The main question here is, what do you optimize? Is it the website design, layout, content, or is it the links on your website? It's all of that and much more. All search engines, including Google, use proprietary algorithms to fetch SEO friendly websites and display them at the top of the search result pages. Hence, it is vital to partner with a company offering the best SEO services in Dubai.
Have you heard a joke going circulating social media that highlights how important it is that your website shows up on the first page of Google? "If you have to hide a dead body, you should place it on the second page of Google search results." Statically then, nearly 75% of searches are done on Google, and almost 67% of all clicks are generated from the first five results on Google's 1st page. Users rarely will browse and go to the 2nd page of Google. This is because websites which rank number 1 are optimized to meet the needs of search engine algorithms. These mainly involve the top SEO companies in Dubai. Hence, SEO is so incredibly vital for your business.
Why is SEO essential?
- SEO can make sure your customers find you first.
- SEO will help increase your ROI.
- SEO is one of the most budget-friendly forms of marketing.
- Lowers your customer acquisition cost.
- Helps generate higher quality traffic.
- Helps build credibility/trust.
- Helps you adopt new marketing strategies.
What's trending in SEO today:
- In 2019, search intent and code optimization are the primary keys to success.
- Today, video content is trending rapidly. Have you optimized your video content yet?
- Optimize voice search today, or else people who did shall outsmart you within no time.
- Maintain the right presence on all social media platforms. Today, there are 3.2 million users all over social media, only growing!
- Improve your rankings by optimizing your "Call to Action" buttons.
- Have a mobile-friendly website! A user would not think twice before turning to your competitors if they are facing difficulties using the website via a phone.Factors like mobile page speed, load time, images are to be kept in mind for great user experience.
- Long and comprehensive content is the way to go! Data suggests long forms of content have higher possibilities of earning quality backlinks!
Why search engine marketing services?
PPC or also called Paid Search Advertising (PSA) is a subset of Search Engine Marketing (SEM). Together with SEO, they are the primary approaches to target individuals utilizing search engine pages such as Google and Bing to discover answers to their inquiries, general data, or items they wish to purchase. The prevailing thought regarding PPC is that it enables the advertiser to reach a focused quickly and targeted group of onlookers by indicating who will see your advertisements (either by entering explicit catchphrases or keywords or targeting user's demographics) and you possibly pay when somebody acts as your advertisement.
Here's how SEM works.
Search Engines provide you ad spaces on various search engine result pages. Therefore, it is the duty of a PPC management agency to purchase ad spaces on search engines in order to display your advertisements on them. You may have come across an SEM advertisement at least once when you did a search. Try to recollect this. You searched, for example, on "PPC services in Dubai." A list of websites came up on the result page. The top four results have a small green box that says "ad" underneath the primary title link. This signifies paid advertising or search engine marketing. This means that a brand or business has paid Google to display their ads at the top of the page for that specific keyword.
Search Engine Marketing, if performed correctly, can yield profitable results for your business. Therefore, it is essential to partner with a search engine marketing company since they know what is best for your business.
At Prism Digital, we make use of Google Ads to conduct search engine marketing campaigns that drive definite results. With the help of Google Ads, you can choose the location and several other factors to improve the efficiency of your paid advertising campaigns through PPC advertising. Visit our services section to know more and maximize your visibility on search engines.
Let your 1st impression last forever. Due to the rise of digitalization, it is the need of the hour for business to have a dynamic and fast performing website. Whether you are a startup and want to build and develop a website or you want to revamp your existing website, we can help you with it all. When you decide that it is important, and in the best interest of your business to have a website or a complete revamp, having adequate knowledge is essential. You can go astray if you do not have the right understanding regarding website development and design. To achieve the best results, its best advised to partner with a leading website designing agency in Dubai.
Firstly, you need to consider the cost it will take to have your website designed or developed.The price is dynamic. The more you want, the more you pay; however, at Prism Digital we start by creating a blueprint of your business objectives, offering, and goals, and provide you with the best options to choose from. For example, if you own an online selling business, the best option for you is to have an E-commerce website with the best payment gateway for hustle free transactions. Depending on your requirements, we offer a wide array of best website design services.
At Prism Digital, as a top web design company in Dubai, we understand that the goal of your website is to communicate with the user so that it entices them to engage with you and potentially become a customer. At the top, our skilled professionals study your business in-depth and deliver the best to you. Although designing a website may sound quite easy there's a lot that goes behind the making such as-
Our website should be built to build credibility and trust.
Your call to action button must be placed correctly on your website as it majorly contributes to your conversions.
Choosing the right color scheme for your website, as audiences react differently to colors in various parts of the world.
Consistency in delivering your brand message and content as the two portray and speak on behalf of your brand.
Check out our services section for more information. As a website design and development company, we first serve as your advisors and then designers and developers.